Mags Skin Waitohu Whakakakara by Gamze Binici

Mags Skin Waitohu Whakakakara by Gamze Binici is a highly esteemed winner of the very prestigious 2026 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2026

Mags Skin Waitohu Whakakakara

by Gamze Binici

Client: Gamze Binici

A' Design Award Parahi Winner in Takai Category

8,275

Verified Award Winner

Verify Award Status for #174274

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Colors

The Design

About Mags Skin Waitohu Whakakakara

Ko Mags Skin he kaupapa tuakiri waitohu me te tākai i whakawhanakehia mō tētahi whakakakara māori i hoahoatia motuhaketia mō te kiri tairongo. Kua hangaia te waitohu i runga i te konupora hei tūāpapa taketake, ka tohuhia mā te tohu porowhita, i ahua mai i te ngota. Ka wehea e te hoahoa pouaka papa-rua te tū o te waitohu mai i ngā kōrero taipitopito mō te hua, e ārahi ana i ngā kaiwhakamahi mā tētahi wheako whakatuwhera pouaka mārama, whakapono-kotahi. Ka whakaroa te ipu tāpiripiri i tēnei huarahi mā tētahi āhua whakapaipai, tautika, me tētahi whakaotinga kakano e whakapiki ana i tōna āhua tuatahitanga.

The Recognition

About the A' Design Award Parahi

Ko Mags Skin Waitohu Whakakakara te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Mags Skin Waitohu Whakakakara he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Mags Skin Waitohu Whakakakara i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging: 37 x 37 x 138 mm box dimension
Tags: skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology: The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge: It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research: Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration: The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration: The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow: The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents: Copyrights belong to Gamze Binici.
Image Credits: Gamze Binici