Ko te hoahoa Cuisino Primary Function: Tautoko Whakatau Kai Whakatākaro nā Yi Chen he kaitoa whakahirahira o te 2026 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa.
RinoPūkoro· 2026
Cuisino Primary Function: Tautoko Whakatau Kai Whakatākaro
nā Yi Chen
Kaitoa o te A' Design Award Rino i te Wāhanga Pūkoro
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #174948Te Hoahoa
Mō Cuisino Primary Function: Tautoko Whakatau Kai Whakatākaro
Book Text: Ka whakaarohia anōtia e Cuisino ngā whakatau kai hei ritenga whakatākaro, e huri ana i ngā kōwhiringa auau hei wā koa. Mā te mātai hinengaro whanonga me te atanga whakatākaro, ka whakaitihia te ngenge whakatau me te whakamana i ngā kaiwhakamahi ki te kai hauora ake me te kore taumaha. He mea whakaawe e ngā kēmu ngāwari me ngā taupānga oranga, ka ārahi te atanga i te kai āta whakaaro mā ngā tauwhitinga iti, ngā utu ahunga whakamua, me tētahi pūnaha ataata whakatau. Ka meinga e te wheako kia iti ake te aro o te kai ki te ako, ā, kia nui ake te aro ki te hanga tikanga hari.
Te Whakamihi
Mō te A' Design Award Rino
Ko Cuisino Primary Function: Tautoko Whakatau Kai Whakatākaro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Cuisino Primary Function: Tautoko Whakatau Kai Whakatākaro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Cuisino Primary Function: Tautoko Whakatau Kai Whakatākaro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- Cuisino transforms everyday food choices into a delightful, gamified ritual. By combining behavioral psychology with playful UI, it reduces decision fatigue and empowers users to make healthy choices without stress. Each interaction feels like a mini-game, turning anxiety into agency.
- Inenga & Pēketanga
- Cuisino is a non-physical digital design project. The prototype consists of 5 main experience flows with modular components and was built in 1920×1080 and 375×812 px formats. It includes mobile-first wireframes, user journey animations, and a set of customizable onboarding and decision-making modules.
- Tūtohu
- food decision, playful UX, gamified onboarding, ritual design, digital wellbeing, health habit, casual interface, behavior design, meal planning, emotional interface
- Hangarau Whakanao
- Cuisino was realized using a combination of Figma, XD, Illustrator, and After Effects. The design process emphasized visual storytelling, modular components, and interactive mockups. UI animations were prototyped to simulate a casino-inspired experience, with gradient transitions, randomized elements, and playful micro-interactions. The final assets were exported for responsive screen sizes and optimized for both pitch decks and demo presentations.
- Wero Hoahoa
- The main challenge was balancing delight with depth—how to ensure user agency while gently guiding behavior. Visually, it was difficult to simulate randomness without overwhelming users. Conceptually, the hardest part was resisting utilitarian UX patterns and instead designing for emotion, play, and imperfection—qualities often neglected in food or wellness apps.
- Rangahau
- This design began as speculative UX research into how decision fatigue affects food habits in urban environments. Methods included desk research, self-tracking experiments, and behavioral mapping of casual food apps. Tools used were Figma, Notion, and visual diarying. Key insights: most food apps overload users with options and assume strong intrinsic motivation. Cuisino rethinks this by embedding habit into gamified rituals, making healthy choices fun, not forced.
- Whakaaweawe
- Cuisino was inspired by the overwhelming feeling of choice in urban food culture. As a designer living in New York, I saw how indecision and anxiety affected meal planning. By borrowing mechanics from casinos and mobile games, I aimed to create a joyful and structured decision ritual.
- Roanga o te Kaupapa
- The project was initiated during Covid19 in New York City and completed in June 2025. The design was developed independently as a speculative yet functional UX concept and presented via digital channels.
- Rerenga Mahi
- Users begin by selecting a goal or mood, then receive dynamic suggestions through playful modules like spin wheels, quick picks, and progress meters. Gamified cards and micro-interactions reduce choice fatigue while reinforcing healthy routines. The experience blends randomness with structure, encouraging consistent use while maintaining delight.
- Pātene
- Patent pending.
Copyrights belong to Yi Chen, 2025. - Ngā Mema o te Rōpū
- Designer: Yi Chen
- Whakamana Whakaahua
- Image #1: Designer Yi Chen, Cuisino, 2025.
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