Yuplet Branding Tuakiri Rangatōpū by Jake Wilkins

Yuplet Branding Tuakiri Rangatōpū by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2026

Yuplet Branding Tuakiri Rangatōpū

by Jake Wilkins

Client: Yuplet

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #175650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding Tuakiri Rangatōpū

He tuakiri rangatōpū a Yuplet Branding i hangaia mō tētahi mākete hoko hua ā-ringa, hua toitū hoki. E hāngai ana te pūnaha ki tētahi tohu marama-piko, e whakamahia ōritetia ana puta noa i te tohukupu motuhake, ngā tohu whakaahua, ngā whakaahuahanga me ngā whakatakotoranga. Mā te kākāriki kanapa e tohu te wheako o te kaihoko, ā, mā te waiporoporo mōmona e ārahi ngā kaihoko atu, e whakawhiwhia ai ia rōpū kaiwhakamahi ki tētahi tohu ataata mārama. Ko ngā āhua porotaka, te rerekētanga kaha me ngā tohu pūkoro-tuatahi, i ahu mai i te rangahau ki ngā kaihoko taiohi, e whakawhānui ana i te tuakiri puta noa i ngā wāhi pā matihiko me ngā wāhi pā tāia. I whakaritea ngā rawa matihiko ki te hōputu pere.

The Recognition

About the A' Design Award Parahi

Ko Yuplet Branding Tuakiri Rangatōpū te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yuplet Branding Tuakiri Rangatōpū he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yuplet Branding Tuakiri Rangatōpū i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins