Hypesociety Te Mahi Matua: Pūmanawa Rangaranga Hokopuku by Daniel Klatsidis

Hypesociety Te Mahi Matua: Pūmanawa Rangaranga Hokopuku by Daniel Klatsidis is a highly esteemed winner of the very prestigious 2026 A' Design Award Rino in Hoahoa Hua Matihiko Competition Category.

RinoHua Matihiko· 2026

Hypesociety Te Mahi Matua: Pūmanawa Rangaranga Hokopuku

by Daniel Klatsidis

A' Design Award Rino Winner in Hua Matihiko Category

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Verified Award Winner

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Colors

The Design

About Hypesociety Te Mahi Matua: Pūmanawa Rangaranga Hokopuku

Kuputuhi Pukapuka: He pūnaha rangaranga hokopuku e ārahitia ana e te atamai hangahanga a Hypesociety, i hangaia hei whakangāwari i te huarahi e tae atu ai ngā waitohu ki ngā hunga hou. Ka tātaritia e te pūnaha ngā ihirangi, ka tautuhitia ngā kaihanga tōtika, ā, ka whakaritea aunoatia ngā tautuhinga o te whakatairanga. Ka whakaaturia e tōna atanga ia hipanga i roto i te tahora mārama, māmā hoki, e taea ai e ngā kaiwhakamahi te hanga me te whakarewa i ngā whakatairanga rangaranga i roto i ngā hēkona. E aro ana te hoahoa ki te tere, ki te matapae, me te māmā o te whakamahi, mā te huri i tētahi tukanga uaua hei wheako pūkoro māmā noa.

The Recognition

About the A' Design Award Rino

Ko Hypesociety Te Mahi Matua: Pūmanawa Rangaranga Hokopuku te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Hypesociety Te Mahi Matua: Pūmanawa Rangaranga Hokopuku he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Hypesociety Te Mahi Matua: Pūmanawa Rangaranga Hokopuku mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hypesociety is an AI powered repost platform designed for fast campaign creation. It helps brands connect with creators in seconds and launch marketing actions with very few steps. The system focuses on reposts as a simple and scalable format. The interface is clean and direct, with automation supporting each part of the workflow. This creates a fast and efficient user experience.
Dimensions & Packaging: Hypesociety is a mobile application built with Flutter. It runs on Android version 14 and later and on iOS version 16 and later. The app is optimized for screens with a minimum size of 1170 by 2532 pixels. The system uses AI modules for matching and automation and supports a wide range of campaign budgets.
Tags: influencer, creator, marketing, AI, repost, UX, UI, campaigns, ads
Production Technology: Hypesociety was built with Flutter for cross platform use on Android and iOS. The backend uses scalable cloud services and AI models to process creator data and content. The system is optimized for fast load times, high reliability, and global usage.
Design Challenge: The main challenge was converting a complex marketing process into a simple automated experience. Multiple user tests were required to remove friction and reduce steps. Technical challenges included improving AI matching, stabilizing performance, and creating a flow that works for users in different countries.
Research: This research focused on simplifying influencer marketing. Interviews and surveys were conducted with more than fifty brands and creators. The insights showed a strong need for faster booking, better clarity, and automation. The result is a product that reduces manual steps and improves the quality and speed of campaigns.
Inspiration: Hypesociety was inspired by the need to improve influencer marketing workflows. Many brands struggled with slow communication, manual processes, and unclear pricing. The goal of this project was to remove friction by using automation and simple design. This resulted in a system that helps users reach audiences faster and more efficiently.
Project Duration: The project started in January 2023 in Dubai. It reached its first public release in June 2025. Work continued through 2025 with design updates, user tests, and technical improvements. The platform was then released globally on the main mobile application stores.
Operation Flow: Users start by connecting their Instagram account and selecting a goal. The system reviews their content and finds suitable creators using AI. The app shows recommended creator matches. Users confirm the budget and launch the campaign with a small number of steps. The flow is designed to be simple, fast, and easy to understand.
Patents: Copyrights belong to Hyped Dmcc 2025. Trademark Hypesociety. Intellectual property protection is officially registered under Hyped DMCC and covers the Hypesociety platform, brand, and design.