Hellenic Routes Pounamu Wāina Whakamahi-Anō by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2026
Hellenic Routes Pounamu Wāina Whakamahi-Anō
Client: Elgeka
A' Design Award Hiriwa Winner in Takai Category
Verified Award Winner
Verify Award Status for #176528The Design
About Hellenic Routes Pounamu Wāina Whakamahi-Anō
He pounamu wāina whakamahi-anō a Hellenic Routes i hoahoatia hei taonga whakamaharatanga ahurea. He āhua papatahi, pukapuka-rite tō te pounamu karaihe tapawhā roa, e māmā ai te kawe me te penapena. Kua whakahoahoatia ngā tapanga kia rite ki ngā pane kuīni, ā, e whakaatu ana i ngā kākahu tikanga-ā-rohe e hono ana ki ngā rohe hanga wāina o Kariki. Mā te pepa kounga rangatira me ōna paparanga whai kakano, me te tānga taipitopito, e whakanuia ai ngā whakaahua kākahu me ngā huānga anga. E 96 mm te whānui o te pounamu, e 42 mm te hōhonu, ā, e 175 mm te teitei. Mā te āhua o te pounamu e pōwhiritia ai te whakamahi anō hei taonga kohikohi, hei taonga whakapaipai rānei.
The Recognition
About the A' Design Award Hiriwa
Ko Hellenic Routes Pounamu Wāina Whakamahi-Anō te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Hellenic Routes Pounamu Wāina Whakamahi-Anō he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Hellenic Routes Pounamu Wāina Whakamahi-Anō he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Dimensions & Packaging
- Width 96mm x Depth 42mm x Height 175mm
- Tags
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- Production Technology
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Design Challenge
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Research
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Inspiration
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Project Duration
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Operation Flow
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Team Members
- Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki - Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
