The Fulcrum Pūnaha Tuakiri Ataata Rangatōpū by Shenzhen Lightcone Design Co., Ltd.

The Fulcrum Pūnaha Tuakiri Ataata Rangatōpū by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2026

The Fulcrum Pūnaha Tuakiri Ataata Rangatōpū

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

A' Design Award Rino Winner in Whakairoiro Category

5,013
Verified Award Winner
Verify Award Status for #176921

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Fulcrum Pūnaha Tuakiri Ataata Rangatōpū

Ko Te Fulcrum he pūnaha tuakiri ataata i hangaia mō tētahi kamupene hoahoa. I whakaawehia tēnei pūnaha e te koeko mārama, he tauira wā-mokowā nō te ao ahupūngao, me te taiawhiowhio hoki. Ko te taiawhiowhio he tohu mō te pūmau o roto, ā, ko te koeko mārama e tohu ana i te whānuitanga o ngā āheinga auaha. Ka whakamahia he kāhua tae o te pango, te mā, me te whero, ko te pango hei tohu mō te whakaaro arorau, ko te mā mō te hoahoa parakore, ā, ko te whero mō te ngākau nui. Ka hangaia hoki tētahi raupapa pānui tautoko mā te tukanga peita rehu ahu-toru hei waihanga i ngā whakairoiro paparanga. Ko te rahi o ia pānui he 1000 mm te whānui me te 1800 mm te teitei.

The Recognition

About the A' Design Award Rino

Ko The Fulcrum Pūnaha Tuakiri Ataata Rangatōpū te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko The Fulcrum Pūnaha Tuakiri Ataata Rangatōpū he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a The Fulcrum Pūnaha Tuakiri Ataata Rangatōpū mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Dimensions & Packaging: Poster size: 1000mm W × 1800mm H
Tags: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Production Technology: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Design Challenge: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Research: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Inspiration: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Project Duration: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Operation Flow: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Team Members: Haoyu Yang