Minsheng Lesuke Te Tāpiri Mōkī nā Hangzhou Minsheng Healthcare Co., Ltd

Ko te hoahoa Minsheng Lesuke Te Tāpiri Mōkī nā Hangzhou Minsheng Healthcare Co., Ltd he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Minsheng Lesuke Te Tāpiri Mōkī

nā Hangzhou Minsheng Healthcare Co., Ltd

Kiritaki: Hangzhou Minsheng Healthcare Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

6,608

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #177214

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Minsheng Lesuke Te Tāpiri Mōkī

Ko Minsheng Lesuke he hoahoa tāpiri mō tētahi rongoā whakamutu kai paipa. Ka whakamahi te hoahoa i tētahi tohu kanohi menemene e piki haere ana me tētahi pūnaha tae pai hei whakahihiri, kaua ko te whakatūpato. Ko te pēke tīmatanga karaka hei tohu i te tīmatanga o te wā whakamutu, ā, ko te pēke pupuri kākāriki hei tohu i te tipu me te taurite. Ka wehea ngā pūtau rongoā ia rā ki ngā rārangi haehae pēhi wera tino tika, nō reira ka whakatuwherahia kotahi te pūtau ia rā, ka kitea tonutia te ahunga whakamua. Kua hangaia te tinana mai i te kiriata pāhono ā-pepa ka taea te hangarua, kua whakaotia ki te pepa kāhua mōkinokino me tētahi kiriata pā ngohengohe.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Minsheng Lesuke Te Tāpiri Mōkī te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Minsheng Lesuke Te Tāpiri Mōkī he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Minsheng Lesuke Te Tāpiri Mōkī i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Inenga & Pēketanga: product dimensions, 82 mm x 25 mm x 125 mm
Tūtohu: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Hangarau Whakanao: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Wero Hoahoa: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Rangahau: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Whakaaweawe: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Roanga o te Kaupapa: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Rerenga Mahi: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.