Pinar Nature Blend Te Pūhera Inu by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Te Pūhera Inu by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2026

Pinar Nature Blend Te Pūhera Inu

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner
Verify Award Status for #178481

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Colors

The Design

About Pinar Nature Blend Te Pūhera Inu

Ko Pinar Nature Blend he hoahoa pūhera mō tētahi whānau inu hanga tipu. Ka whakamahia e te hoahoa he hanganga ataata māmā, hou, whānui hoki ki te wāhanga inu otaota. Ka honoa ngā tae taiao ki ngā āhuatanga whakaahua ringa me ngā whakaahua atahanga o ngā kai o roto. Mā tētahi raupapa mārama e āwhina ai ngā kaihoko ki te tere kite i ia momo rerekē. Ka whakamahia ngā whakawhitinga koi hei whakakapi i ngā rerenga ngohengohe, kia noho mā, kia rite tonu hoki te tānga ki ngā mata kāri. Ko te hua, ka whakaitihia te pōkaikaha ataata, ka wehea hoki te whānau hua mai i ngā taonga whakataetae kei runga i te pae hoko.

The Recognition

About the A' Design Award Parahi

Ko Pinar Nature Blend Te Pūhera Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pinar Nature Blend Te Pūhera Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pinar Nature Blend Te Pūhera Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members: Burkan Ciftciguzeli and Ibrahim Gulbas