Ko te hoahoa Mingren Soda Water Te Tāpiritanga Inu nā Unknown Brand he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.
HiriwaTakai· 2026
Mingren Soda Water Te Tāpiritanga Inu
Kiritaki: Jiaozuo Mingren Natural Medicine Co., Ltd
Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #178600Te Hoahoa
Mō Mingren Soda Water Te Tāpiritanga Inu
Ko Mingren Soda Water he hoahoa tāpiri mō tētahi wai mirumiru i hangaia ki ngā otaota rongoā Hainamana me ngā matū tipu māori. He PET pūataata te pounamu, e whakaatu ana i te mārama o te inu, ā, e whakakaha ana i tōna hanganga. Ko ngā whakaahua pono o ngā kai taketake pēnei i te ginseng me te Dendrobium ngā pūmanawa ataata. Kua whakatakotoria te ingoa o te hua ki roto i ngā tukutuku tuhi toi, ā, ko te kīwaha me ngā taipitopito o te hua kua whakaraupapatia poutūtia hei whakamaharatanga ki ngā tuhinga rongoā tawhito. Ko ngā tae kākāriki me te parauri i ahu mai i ngā otaota rongoā ka waihanga i tētahi āhua marino, māori hoki.
Te Whakamihi
Mō te A' Design Award Hiriwa
Ko Mingren Soda Water Te Tāpiritanga Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mingren Soda Water Te Tāpiritanga Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mingren Soda Water Te Tāpiritanga Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- The packaging centers on Chinese herbs and natural plant extracts, highlighting the pure, professional positioning of the product as Chinese herbal regimen. Realistic images of raw ingredients such as ginseng and Dendrobium serve as visual focal points, conveying a natural and trustworthy product image and making it more compelling to consumers. Texts stressed with calligraphic grids and arranged vertically like ancient medical manuscripts reinforce Chinese regimen aesthetic.
- Inenga & Pēketanga
- product dimensions, 76.5 mm x 163 mm x 42.5 mm
- Tūtohu
- Soda Water Packaging, Chinese Regimen, Natural Herbs, Calligraphy Grid, Realistic Style
- Hangarau Whakanao
- The bottle is made from transparent PET, which highlights the purity of the product while providing strong structural strength. The images are printed using PET hot stamping with CMYK and spot color printing, featuring localized gold foil and matte finishes to enrich the visual and tactile experience.
- Wero Hoahoa
- The key challenge was balancing stylistic expression with functional layout, avoiding information overload that could create visual clutter or disrupt comprehension. This was achieved by positioning ingredient images and the product name in calligraphic grids as visual anchors, layering secondary information, and separating content with background color blocks to create a clear reading hierarchy. Repeated refinement through 1:1 prototypes and shelf testing balances aesthetics and practicality.
- Rangahau
- In a market where beverage packaging often prioritizes function presentation or visual impact, this packaging centers on overall ambiance creation, using organic aesthetics to create a distinctive identity. Realistic images of raw ingredients are used to highlight the natural plant extract qualities of the product. The product name is stressed with calligraphic grids. Together with vertical text layouts and a natural color scheme, they create a distinctive Chinese regimen aesthetic.
- Whakaaweawe
- Drawing on the homology of food and medicine, traditional herbs like ginseng and Dendrobium are added into the modern soda water. To highlight this feature, realistic images of raw ingredients are used as visual focal points to show the natural ingredients and health benefits of the product, fostering consumer trust. The color palette, green and brown tones drawn from the herbs, creates a gentle, natural impression that speaks to holistic wellbeing.
- Roanga o te Kaupapa
- The project started in Fuzhou in September 2025, with its design completed there in October 2025. It went into production in Henan in November 2025.
- Rerenga Mahi
- The layout uses a framed window approach, where large color blocks anchor the visual focus. This highlights raw ingredients while keeping key information clear, achieving overall visual balance. The product name is stressed with calligraphic grids, while the tagline and selling points are arranged vertically referencing ancient medical manuscripts and presented in light tones and small fonts beneath the images to create a clear visual hierarchy and a blend of traditional and modern aesthetics.
- Ngā Mema o te Rōpū
- Manager/Creative Director: Dong Cheng
Design Director: Wenzhe Zheng
Main creative designer: Yifan Chen
Project Management: Qianwen Fang
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