Wellkaya Primary Function: Pihikete Rongoā Millet by Dheeraj Bangur

Wellkaya Primary Function: Pihikete Rongoā Millet by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2026

Wellkaya Primary Function: Pihikete Rongoā Millet

by Dheeraj Bangur

Client: Brandsthan

A' Design Award Parahi Winner in Takai Category

7,457

Verified Award Winner

Verify Award Status for #178726

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wellkaya Primary Function: Pihikete Rongoā Millet

Book Text: Ka whakawhiti te pūnaha whakapouaka i ngā painga rongoā whaimahi mā te raupapa momotuhi mārama me te tautuhinga mōhiohio kua whakaraupapatia. E toru ngā momo ka wehewehea mā te tohu tae whakahaere, te tūhono mātiti ōrite, me te tā whakaahua poto mō te mōhiotanga tere. Ka tohu ngā whakairo tipu tawhito ki te mātauranga rongoā tuku iho, me te noho o ngā titonga māmā kia mārama ai i roto i ngā wāhi hokohoko. Ka tautoko te taipitopito āta whakahaere i te māramatanga me te ōritetanga. Ka whakataurite te hoahoa i ngā tohu ahurea ki te hanganga onāianei, e mārama ai me te wehewehe.

The Recognition

About the A' Design Award Parahi

Ko Wellkaya Primary Function: Pihikete Rongoā Millet te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Wellkaya Primary Function: Pihikete Rongoā Millet he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Wellkaya Primary Function: Pihikete Rongoā Millet i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Dimensions & Packaging: 174 mm x 60 mm x 198 mm
Tags: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Production Technology: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Design Challenge: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Research: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Inspiration: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Project Duration: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Operation Flow: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.