Sushico Mahi Matua: Hoahoa Tākai nā Alara Selin Murkozoglu

Ko te hoahoa Sushico Mahi Matua: Hoahoa Tākai nā Alara Selin Murkozoglu he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Sushico Mahi Matua: Hoahoa Tākai

nā Alara Selin Murkozoglu

Kiritaki: Sushico

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

6,254

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #180080

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sushico Mahi Matua: Hoahoa Tākai

Tuhinga Pukapuka: Hei mekameka wharekai Rāwhiti Tawhiti tuatahi me te whānui rawa i Tākei, ka whakamāori anō te hoahoa tākai a Sushico i te tino āhua o te waitohu mā tētahi tirohanga hou, e whakaahua ana i tētahi reo ataata i whakaaweawehia e te rapunga whakaaro me ngā tohu o te Rāwhiti Tawhiti. Ka whakahōuhia ngā āhua ātaahua o Āhia mā ngā whakaahua e ahu mai ana i te kanji ritenga, e kōrero ana ia mea i tana ake kōrero. He papatae o nāianei, e ārahi ana e te whero Hapanihi, me te momotuhi i tīpakohia mā te āta whiriwhiri, e hāngai ana ki te wairua o te waitohu, e whakaoti ana i tētahi pūnaha iti engari kaha tonu.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Sushico Mahi Matua: Hoahoa Tākai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sushico Mahi Matua: Hoahoa Tākai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sushico Mahi Matua: Hoahoa Tākai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Inenga & Pēketanga: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tūtohu: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Hangarau Whakanao: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Wero Hoahoa: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Rangahau: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Whakaaweawe: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Roanga o te Kaupapa: 2025 Turkey, İstanbul
Pātene: Copyrights belong to Sushico 2025
Whakamana Whakaahua: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.