The Seven Moons Te Pōhihi Koha mō te Takotoranga Koha nā Hangzhou Furrytail Technology Co., Ltd

Ko te hoahoa The Seven Moons Te Pōhihi Koha mō te Takotoranga Koha nā Hangzhou Furrytail Technology Co., Ltd he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

The Seven Moons Te Pōhihi Koha mō te Takotoranga Koha

nā Hangzhou Furrytail Technology Co., Ltd

Kiritaki: Hangzhou Furrytail Technology Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

7,064

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #180234

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Seven Moons Te Pōhihi Koha mō te Takotoranga Koha

Ko Ngā Marama e Whitu he pōhihi koha mō tētahi kohinga kai mōkai e whitu ngā hā reka. Ko te porowhita te tino āhuatanga ataata, ka kitea i ngā kēne porotaka, i te whakaahua marama e rewa ana, me te kāhui tae o te pō marama. Ko te pouaka o waho me te whītiki puku i hangaia mai i te pepa ka taea te hangarua, me te paninga kiriata mātotoru e whakangāwari ana i te kanapa. E whitu ngā kēne konumohe pai mō te kai kei roto e puritia ana, kua tāia ia kēne ki tētahi whakaahua tūturu o te hā reka mā te tā offset tae-whā. Ka mau te whītiki puku ka taea te wehe i tētahi kāri whakauru i hangaia hei āhua marama, ka taea te pupuri hei taonga whakamaharatanga mō ngā rā hari.

Te Whakamihi

Mō te A' Design Award Parahi

Ko The Seven Moons Te Pōhihi Koha mō te Takotoranga Koha te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko The Seven Moons Te Pōhihi Koha mō te Takotoranga Koha he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a The Seven Moons Te Pōhihi Koha mō te Takotoranga Koha i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
Tūtohu: Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
Hangarau Whakanao: The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
Wero Hoahoa: The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
Rangahau: In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
Whakaaweawe: Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.
Roanga o te Kaupapa: The project started in April 2025. The product was launched in September 2025.
Rerenga Mahi: The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
Ngā Mema o te Rōpū: Shuning Lian
Shengdian Zhou