Global Keepsake Te Pūhera Hua by Wei Bai, Xianjun Chen and Rubo Chen

Global Keepsake Te Pūhera Hua by Wei Bai, Xianjun Chen and Rubo Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2026

Global Keepsake Te Pūhera Hua

by Wei Bai, Xianjun Chen and Rubo Chen

Client: Shenzhen Hello Tech Energy Co.,Ltd

A' Design Award Parahi Winner in Takai Category

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Colors

The Design

About Global Keepsake Te Pūhera Hua

He hoahoa pūhera a Global Keepsake i waihangatia mō ngā teihana hiko kawe e whakamahi ana i te kaha o te rā. Kāore i rerekē te hanganga, ngā rauemi, me te utu o te pūhera taketake. Ka tāpiri ngā pikitia taketake o ngā tohu whenua rongonui o te ao i tētahi kōrero ahurea me te uara kohikohi. Ka taea te tīhae i te taupoki huri me te whakamahi anō hei tohu pukapuka, hei pukapuka whakaahua mahi-ā-ringa hoki, nō reira ka taea te pupuri i te pūhera i muri i te wetewetenga. Ka whakamahia te waituhi i ahu mai i te soi me ngā tukanga tā ōkawa mō te tānga. Ka taea te whakawhānui i te pūnaha pikitia kōwae ki tētahi rārangi hua, e whakaroa ana i te oranga o te pūhera e panga noatia ana i te nuinga o te wā.

The Recognition

About the A' Design Award Parahi

Ko Global Keepsake Te Pūhera Hua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Global Keepsake Te Pūhera Hua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Global Keepsake Te Pūhera Hua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Dimensions & Packaging: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Tags: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Production Technology: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Design Challenge: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Research: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspiration: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Project Duration: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Operation Flow: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Team Members: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen