Eco Guard Tāpeta Toitū by Wei Bai, Yongxin Wang and Rubo Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2026
Eco Guard Tāpeta Toitū
by Wei Bai, Yongxin Wang and Rubo Chen
Client: Shenzhen Hello Tech Energy Co.,Ltd
A' Design Award Hiriwa Winner in Takai Category
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The Design
About Eco Guard Tāpeta Toitū
He hoahoa tāpeta toitū a Eco Guard e kawe ana i tētahi karere taiao. Ko ngā whakairoiro ka whakaatu i te rerekētanga ā-kanohi i waenga i ngā nōhanga taiao e tupu ora ana me ērā kua tūkinotia, e māmā ake ai te mārama ki te pānga ki te taiao. Ka whakamahia te pepa kōpiko ka taea te hangarua me ngā waituhi i ahu mai i te soi. Mā ngā tukanga tapahi me te whātui aunoa e taea ai te whakaputa i runga i ngā rārangi hanga o nāianei kāore he utu tāpiri. Ka whakakapi ngā kōkuhu pepa i ngā wāhanga kirihou, ā, ka tiaki i ngā taonga o roto. Mā te raupapa whakatuwhera e ārahi ngā kaiwhakamahi i tētahi kōrero ā-kanohi poto, e tāpiri ana i te mātauranga kāore he rauemi tāpiri.
The Recognition
About the A' Design Award Hiriwa
Ko Eco Guard Tāpeta Toitū te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Eco Guard Tāpeta Toitū he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Eco Guard Tāpeta Toitū he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This sustainability-focused packaging integrates contrasting vitality crisis visuals of endangered habitats into structure and graphics, turning abstract carbon topics into an intuitive, emotional experience. Made with recyclable materials and eco-friendly inks, it conveys sustainability messages through zero-cost design, combining environmental education, brand value, and user interaction, while remaining practical, cost-efficient, and scalable for mass production.
- Dimensions & Packaging
- Dimensions: 329x234x277mm
Gross weight: 7KG - Tags
- Environmental protection, recycling, carbon reduction, interaction, sustainability, ecology, ecological protection
- Production Technology
- The packaging is designed for efficient mass production using recyclable corrugated paper and eco friendly soy based inks. The structure follows standard die-cut and folding processes, so it fits existing production lines without extra cost. Print areas are used to add sustainability messages without adding materials. Paper-based inserts reduce plastic and keep good protection, making the solution practical and scalable.
- Design Challenge
- A key challenge was balancing emotional storytelling with real production limits. We needed strong environmental visuals without increasing cost or material use. Internally, the team aligned brand history with a more educational role. Externally, we considered mass-production feasibility, supply chain limits, and varying sustainability standards. The solution came from using graphics and structure, not extra materials, to deliver impact.
- Research
- Applied design research aimed to explore how packaging can raise environmental awareness. Methods included market review, user interviews, and prototype testing, with data gathered through surveys and observation. Participants were everyday consumers. Results showed story-driven visuals improved recall and emotional response. Insights informed a low cost, scalable solution influencing greener purchasing, brand communication, and sustainable design practice.
- Inspiration
- This project was inspired by the visible gap between growing environmental awareness and real everyday action. Seeing how packaging is often discarded yet reaches millions of users, we saw an opportunity to turn it into a storytelling medium. The contrast between thriving and damaged habitats came from observing climate impacts on wildlife, motivating a design that quietly educates while delivering a meaningful unboxing experience.
- Project Duration
- The project will begin in the United States in January 2026, with sales going worldwide.
- Operation Flow
- Users interact with the design through a guided unboxing journey. As the box opens, they see a visual story showing nature before and after environmental impact, prompting reflection. The experience feels simple yet meaningful, turning a routine unboxing into a moment of awareness, which helps the message stay in users’ minds longer.
- Team Members
- Weibai, Yongxin Wang, Rubo Chen and Lvhan Chen
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