PatchU Tuakiri Waitohu, Hoahoa Kiripuaki nā Chungsheng Chen, Enyang Chen and Wanyun Lo

Ko te hoahoa PatchU Tuakiri Waitohu, Hoahoa Kiripuaki nā Chungsheng Chen, Enyang Chen and Wanyun Lo he kaitoa whakahirahira o te 2026 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2026

PatchU Tuakiri Waitohu, Hoahoa Kiripuaki

nā Chungsheng Chen, Enyang Chen and Wanyun Lo

Kiritaki: Tainan University of Technology/Product Design Department

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

7,209

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #180916

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō PatchU Tuakiri Waitohu, Hoahoa Kiripuaki

He kaupapa waitohu me te hoahoa kiripuaki a PatchU e huri ana i ngā papanga moenga toenga hei taonga tākaro ngohe me ngā taputapu noho o ia rā. Ka wehewehea ngā papanga i runga i te rahi, te hanga me te tae, kātahi ka tuia hei whakaahua hoa māmā mā te whakamahi i ngā tauira ngāwari. Ka pupurihia ngā tuinga kitea me te mahi tāpiripiri hei wāhanga o te tuakiri waitohu, nō reira he rerekē iti ia taonga i tērā atu. Mā te kōpaki me te whakaahua e whakamārama ana te takenga mai o ngā rauemi. Ko te whāinga kia hoatu he uara hōu ki ngā papanga toenga me tētahi wāhi mahana i roto i te oranga o ia rā.

Te Whakamihi

Mō te A' Design Award Rino

Ko PatchU Tuakiri Waitohu, Hoahoa Kiripuaki te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko PatchU Tuakiri Waitohu, Hoahoa Kiripuaki he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a PatchU Tuakiri Waitohu, Hoahoa Kiripuaki mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Tūtohu: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Hangarau Whakanao: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Wero Hoahoa: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Rangahau: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Whakaaweawe: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Roanga o te Kaupapa: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Rerenga Mahi: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Pātene: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Ngā Mema o te Rōpū: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Whakamana Whakaahua: Image#1~#5: acdesign associates International Co., Ltd.