White Album Te Pūhera Kōpaki Pukapuka Puoro by Cons Pros is a highly esteemed winner of the very prestigious 2026 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2026
White Album Te Pūhera Kōpaki Pukapuka Puoro
by Cons Pros
Client: Cons Pros
A' Design Award Parahi Winner in Takai Category
Verified Award Winner
Verify Award Status for #181877The Design
About White Album Te Pūhera Kōpaki Pukapuka Puoro
Ko White Album he hoahoa kōpaki mō tētahi pukapuka puoro, i āhuatia hei tauira waka tuarangi ka taea te hanga. He mā tino mā te pouaka o waho, ā, kei roto he pūkoro whakairoiro tuhinga, me te tānga UV e whakaata ana i te māramatanga āniwaniwa. Kua whakapaipaitia te taupoki ki te panonitanga konukawata hiriwa me tētahi whakaahua ahu-toru. Ka honoa ngā papa e rua me tētahi taiwhanga pūataata hei waka i whakaawetia e te manu, hei whakapaipai tēpu, hei tūranga waea hoki. Mā tētahi maramara NFC e taea ai te uru ki te pukapuka puoro matihiko, ā, ka penapenatia te kōpae CD ki te tūāpapa. Ka whakatuwheratia te pukaiti kupu waiata hei pānui whakairi.
The Recognition
About the A' Design Award Parahi
Ko White Album Te Pūhera Kōpaki Pukapuka Puoro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko White Album Te Pūhera Kōpaki Pukapuka Puoro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a White Album Te Pūhera Kōpaki Pukapuka Puoro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The outer packaging features a pure white box with a sketch patterned slipcase outlining a spacecraft form. The character Bai is UV printed on the front, while the back model parts precisely form the name Zhang Yuan. The lid is silver hot stamped with the title and a three dimensional graphic, expressing mechanical aesthetics. Inside, two panels and a transparent cabin assemble into the Feathered Craft, functioning as both a desktop ornament and phone stand. An NFC chip provides instant digital access, while the CD is stored in the base. Large format lyrics expand into a poster, building the universe of White.
- Dimensions & Packaging
- Size 280 x 202 x 62 mm
Packaging includes a pure white rigid box with sleeve. The front features transparent UV printing of White with rainbow light effects and the back forms “Zhang Yuan”through panel graphics. The lid uses silver foil stamping and silver print.
ABS parts include all components base NFC tag and CD. Transparent acrylic encloses the NFC structure. The assembled piece becomes a bird inspired spacecraft display and phone stand. Accessories include a manual stickers and a poster lyric booklet. - Tags
- Album, Assembled Model, Spacecraft, White, Bird, NFC Interaction, Dream for Boys
- Production Technology
- The design integrates graphic art with 3D modeling. Visuals are deconstructed into assembly components, while 3D line drawings are adapted for print. Centered on the theme of White, natural paper and ABS eco plastic are combined with holographic silver, foil stamping, and laser printing to create rainbow light effects. Techniques include transparent UV and holographic foil card, with an embedded NFC chip enabling digital interaction, accompanied by a CD and stickers, balancing structure, texture, and technology.
- Design Challenge
- The core challenge included transforming abstract concepts, the artists image, and the 3D form of the logo into a mass producible assembly model. The design needed to balance structural strength, assembly experience, NFC interaction, CD storage, and phone-stand functionality, ensuring a seamless integration of artistic expression, industrial structure, and practical use, while maintaining precision and conceptual integrity.
- Research
- Through market research, we defined Zhang Yuan's image of sunshine and dreams, fan expectations, and the concept of White. Inspired by the studio logo, the design integrates a model kit, NFC interaction, and spacecraft stickers. Based on the artist team's requirements, our design team led overall planning, graphic design, and structural development. The final outcome unifies album, model, artist identity, and digital music, combining collectible, assembly, practical, and commemorative value.
- Inspiration
- The overall design of White is inspired by a boy toy model kit, incorporating the form of a spacecraft. When assembled, it transforms into a white bird in flight, also representing the three dimensional form of Zhang Yuan Studio logo. Zhang Yuan, known as Bird, is seen as bright and warm. Bird can fly reflects his simple yet determined belief in pursuing dreams. The album symbolizes a boy assembling his dreams through talent and effort, finally soaring onto a radiant stage.
- Project Duration
- September to December 2025
- Operation Flow
- Unboxing: the sleeve subtly reveals Zhang Yuan, while the UV printed White reflects rainbow light.
Assembly: parts are detached and built into a flying bird using the silver printed manual, embodying the Bird can fly dream.
Interaction: tap the NFC chamber to access the digital album; the base stores a holographic CD with light shifting white graphics.
Creation: add spaceship stickers to transform the bird into a cosmic vessel.
Listening: unfold the poster style lyric booklet with color coded songs, completing the ritual of White. - Team Members
- Art Director: Pine
Designer: Nap, Pom, Somei - Image Credits
- PHOTO COPYRIGHT: CONS PROS
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