Songfengruo Ancient Tree He Pūhera mō te Tī Pango by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2026
Songfengruo Ancient Tree He Pūhera mō te Tī Pango
Client: Songfengruo
A' Design Award Parahi Winner in Takai Category
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- Verified Award Winner
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The Design
About Songfengruo Ancient Tree He Pūhera mō te Tī Pango
He pouaka koha a Songfengruo Ancient Tree i hoahoatia mō te tī pango kounga rawa. Ko te rahi o te pouaka o waho he 240 mm te roa, 60 mm te whānui, 240 mm te teitei, ā, e toru ngā hautō iti kei roto, ko ia hautō he 65 mm, 40 mm, 150 mm te rahi. I hangaia tētahi tohu ngira paina mō te waitohu, ā, ka tāruatia hei tauira taparere ki runga i ngā hautō. Mā te tā whakaahua kāore he tae e hōhonu ai te pepa papatahi. Ko te whakaraupapa āta noho o ngā hautō ka whakamaharatia te ārai whakapeka Hainamana. Ko ngā tae parauri pōuri me te pepa whai muka tī, whai kakano hoki, e whakaatu ana i te whāinga o te waitohu ki te taiao, te hauora, me te kounga.
The Recognition
About the A' Design Award Parahi
Ko Songfengruo Ancient Tree He Pūhera mō te Tī Pango te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Songfengruo Ancient Tree He Pūhera mō te Tī Pango he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Songfengruo Ancient Tree He Pūhera mō te Tī Pango i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- Dimensions & Packaging
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- Tags
- Branding, Packaging, Tea
- Production Technology
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- Design Challenge
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- Research
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- Inspiration
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- Patents
- Copyrights belong to Songfengruo, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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