Peke ki te ihirangi
Chic Della Pōhiri Taonga Kirīmi nā Jiayi Lu

Ko te hoahoa Chic Della Pōhiri Taonga Kirīmi nā Jiayi Lu he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.


ParahiTakai· 2026

Chic Della Pōhiri Taonga Kirīmi

nā Jiayi Lu

Kiritaki: Chic Della

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

6,493

Ngā Tae

Te Hoahoa

Mō Chic Della Pōhiri Taonga Kirīmi

He pōhiri taonga a Chic Della mō te kirīmi kanohi, i hangaia me te tānga poro rākau o Taohuawu, Suzhou. Ko ngā tauira peony o te tānga poro rākau o te Rangatiratanga Ming, arā ko Flowers Bloom in Wealth and Prosperity, kua wetewetehia, kua whakaraupapatia anō ki tētahi kāhua āhuahanga hou, i te wā e mau tonu ana ngā rārangi koi me ngā kakano o te tānga taketake. Kua hangaia te pouaka taonga ki te pepa toi me te tānga pepa koura, ā, ko ōna inenga he 250 mā te 90 mā te 250 mitamano. Ko te ingoa o te huinga ko The Secret of Flower Beauty, e whakaata ana i te whakaaro o te Rāwhiti mō te whāngai i te kiri ki ngā puāwai.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Chic Della Pōhiri Taonga Kirīmi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Chic Della Pōhiri Taonga Kirīmi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Chic Della Pōhiri Taonga Kirīmi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
Inenga & Pēketanga
Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
Tūtohu
Branding, Packaging, Gift
Hangarau Whakanao
The gift box is made using art paper and a gold foil stamping process.
Wero Hoahoa
The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
Rangahau
Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
Whakaaweawe
The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
Roanga o te Kaupapa
The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Rerenga Mahi
The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
Pātene
Copyrights belong to CHIC DELLA, 2025.
Ngā Mema o te Rōpū
Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer:Jiayi Lu
Whakamana Whakaahua
Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.

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