Parahi Takai · 2026
Fortune Express Te Pūhera Waipiro Baijiu
by Yao Wu
- A' Design Award Parahi 2026 in Takai
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- Estimated Number of Design Views: 6,591
- Verification code 18AE2EE1E0 · Verify this award
Colors
About Fortune Express Te Pūhera Waipiro Baijiu
Ko Fortune Express he hoahoa pūhera mō te waipiro baijiu. Ko te pouaka tuanui taupatu he 280 mā te 150 mā te 230 mitarau te rahi, ā, ka whakatuwherahia mai i raro. Ka hikina ia paparahi o roto, ka kitea nga pounamu e rima, ā, kei ia pounamu tētahi Atua o te Whairawa rerekē i roto i tētahi tae o ngā Huānga e Rima. Kei raro i ngā pounamu ko ngā pouaka matapō ngohengohe e rima, ka haea kia kitea ai ngā whakaahua iti kua whakaātaahuatia. Kua whakaotia te pouaka o waho ki te tāmau konukura, ā, kua tāia matihikotia ngā tapanga. Ko ngā tāre ngohengohe he muka polyester ngohengohe, me ngā taipitopito kua tuia.
About the A' Design Award Parahi
Ko Fortune Express Te Pūhera Waipiro Baijiu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Fortune Express Te Pūhera Waipiro Baijiu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Fortune Express Te Pūhera Waipiro Baijiu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Press Kit
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
- /
- Image Credits
- /
