Rock Rhyme Tea Te Tāpaepae Tī nā Yu Hsin Tseng

Ko te hoahoa Rock Rhyme Tea Te Tāpaepae Tī nā Yu Hsin Tseng he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2026

Rock Rhyme Tea Te Tāpaepae Tī

nā Yu Hsin Tseng

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

5,924

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #183194

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Rock Rhyme Tea Te Tāpaepae Tī

He hoahoa tāpaepae a Rock Rhyme Tea mō te Tī Toka o Wuyi, he tī oolong nō Haina. I whakaaweawetia te hoahoa e ngā tupu tī e tipu ana i ngā kapiti o ngā pari. Ka whakakotahitia ngā papanga hina toka me ngā huānga tā rākau o te Ao o Song me ngā tuhinga paraihe hou. Kei roto i te huinga ngā ipu tī, he raupapa pounamu tī whakamātao me tētahi pukapuka iti e whakamārama ana i te mahi toi tuku iho e tekau mā rua ngā hipanga. Ka whakatauira ngā rauemi māmā i te āhua o te toka tūturu, ā, ka whakamahia e ngā ipu o roto ngā rauemi ārai haukū, ārai aho hoki. Ko ngā kawenga taura muka i rarangahia ā-ringa he whakamaharatanga ki ngā rau tī kua whīria. He pai te tāpaepae mō te penapena ā-kāinga me te haerenga hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Rock Rhyme Tea Te Tāpaepae Tī te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Rock Rhyme Tea Te Tāpaepae Tī he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Rock Rhyme Tea Te Tāpaepae Tī i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project reinterprets Wuyi Rock Tea through youthful packaging. Inspired by tea growing in cliff crevices, the design combines "rock gray" textures with Song Dynasty woodblock elements and modern brushstrokes. This fusion transforms traditional high-end tea into a trendy brand, bridging generations. The set includes tea canisters and a booklet detailing the "12-step craft." The concept extends to a refreshing cold-brew series, offering modern consumers a diverse drinking experience.
Inenga & Pēketanga: Large Gift Box: 295 mm x 170 mm x 110 mm
Travel Set Box: 67 mm x 57 mm x 215 mm
Large Tea Canister: 75 mm x 75 mm x 100 mm
Travel Tea Canister: 50 mm x 50 mm x 50 mm
Cold Brew Bottle: 62 mm x 62 mm x 163 mm
Booklet: 113 mm x 30 mm x 198 mm
Tūtohu: Rock, Rock Tea, Packaging, Gift, Gen Z, Chinese
Hangarau Whakanao: The gift boxes and tea canisters are made from lightweight materials that simulate the appearance of real rock. To preserve the tea, the inner canisters and cold-brew bottles use moisture-proof and light-blocking materials. For the carriers, we hand-wove hemp ropes to mimic the twisted texture of traditional rock tea leaves. This design combines traditional handcraft with modern material technology to ensure both aesthetics and functionality.
Wero Hoahoa: To move away from traditional tea canister designs, we challenged ourselves to make the packaging look like real rocks while overcoming mass production limits. We used lightweight materials to achieve this heavy stone appearance. Additionally, we had to ensure that the hand-woven hemp rope carriers were functional and strong enough for daily use.
Rangahau: This research employs a multi-dimensional approach to cultural and market repositioning. By analyzing the 12-step traditional tea-making process alongside semi-structured interviews with a 20-person youth demographic, we identified a significant generational aesthetic gap. Our findings revealed that 85% of target users desired a fusion of historical heritage and modern convenience. Consequently, this project strategically utilizes sensory innovation and youthful visual languages to transform an ancient cultural asset into a commercially viable, high-growth lifestyle product for the global market.
Whakaaweawe: This project is inspired by Rock Tea growing in cliff crevices. As a type of Chinese Oolong tea, our goal is to attract young consumers through youthful packaging, bridging the gap between tea culture and the new generation. Based on research into the 12-step traditional craft and modern tea trends, we transformed rugged rock textures into a contemporary gift experience for the youth market.
Roanga o te Kaupapa: The project started in December 2025 in Taiwan and finished in March 2026 in Taiwan, and was exhibited in Young Designers' Exhibition (YODEX) in May 2026 in Taiwan.
Rerenga Mahi: The gift set uses a simple top-and-bottom lid structure. To access the tea, users lift the main cover to find two large canisters for long-term storage and one small canister for single-use outdoor brewing. All tea canisters feature sealed lids that are opened by pulling the top cover. For immediate drinking, the cold-brew series uses a standard twist-cap bottle. This design allows users to easily switch between home storage and on-the-go convenience.
Pātene: Copyrights belong to Yu Hsin Tseng, Chih Shan Huang, Yung Chia Wang, Ling An Huang, Esther Leau, 2026.
Ngā Mema o te Rōpū: Creative Director: Yu Hsin Tseng
Designer: Chih Shan Huang
Designer: Yung Chia Wang
Designer: Ling An Huang
Creative Director: Esther Leau
Whakamana Whakaahua: Image #1 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #2 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #3 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #4 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.
Image #5 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.