Ko te hoahoa Edible Heritage Huinga Koha nā E G Sain he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2026

Edible Heritage Huinga Koha

nā E G Sain

Kiritaki: E G Sain

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

17,651

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #183441

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Edible Heritage Huinga Koha

Ka honoa e tēnei kaupapa hoahoa te taonga tuku iho o te rautau 18 ki te ahurea koha o ēnei rā. I whai whakaaweawe mai i te Tuhinga Sinkang o te tau 1774, ka whakauruhia e tēnei mahi te reo Hokkien ka mate haere ki roto i tētahi huinga koha keke honi castella. Mā te whakamāori anō i ngā pūranga me te whakapaipai toitū, ka honoa e te hoahoa te tauhokohoko moana o mua ki te toi hanga kai. Mā te tāpiri i ngā tuhituhi tōtika ki runga i te mata o te keke, ka hurihia e ia te tuhituhinga o mua hei wheako pai. Ko te whakauru i ngā kaiwhakaatu wahine o mua ka waihanga i tētahi honongatanga hou i waenga i ngā tuhinga whenua onamata me te ao o ia rā.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Edible Heritage Huinga Koha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Edible Heritage Huinga Koha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Edible Heritage Huinga Koha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This cultural gift set imprints endangered Taiwanese Hokkien directly onto food, turning language into a sensory experience that can be seen, tasted, and shared. Transparent stickers placed on the cake can be kept and applied to daily objects, allowing language and emotion to continue after the dessert is gone. The packaging uses FSC-certified paper and plant-based inks to support responsible production.
Inenga & Pēketanga: Outer box: approx. 240 x 200 x 75 mm. Contains two honey castella cakes, 186g each, total 372g. The inner box includes two mother-tongue stickers and the outer box includes a Mother's Day greeting card. Main materials include FSC-certified paper, plant-based inks, transparent sticker film, and honey castella baked with traditional wooden-box technique.
Tūtohu: Taiwanese Hokkien, endangered language, honey castella, Castella, language revival, Siraya, cultural gift, food heritage, sustainable packaging
Hangarau Whakanao: Materials: FSC-certified paper, plant-based inks, and natural pine wood boxes. Craftsmanship: Following traditional methods, the cake is baked in a pine wood box to retain moisture and infused with natural longan honey.
Wero Hoahoa: The main challenge was translating a historically significant manuscript into a contemporary gift set while balancing historical authenticity, emotional warmth, and commercial appeal. Another challenge was turning the serious issue of mother-tongue loss into an experience that feels approachable, giftable, and memorable rather than remaining an abstract cultural slogan.
Rangahau: This project combines historical research, linguistic inquiry, and material study. Research focused on Sinkang Manuscripts, the history of language writing in Taiwan, Siraya culture, sugar trade routes, the link between Taiwanese sugar and Castella, and the use of FSC-certified paper and plant-based inks. The key insight was that language preservation could enter everyday life through food, gifting, and sensory interaction.
Whakaaweawe: Inspired by a rare 1774 Sinkang Manuscript preserved for generations in the Creative Director's family. Written in Romanized Indigenous language, it provides an early historical basis for language writing in Taiwan. The land recorded in the deed once grew sugarcane, later refined into sugar and shipped to Nagasaki for Castella. This honey cake continues that craft lineage as a contemporary cultural translation.
Roanga o te Kaupapa: This project was launched in Tainan at the end of 2025 to conduct linguistic research AND concept development. In January 2026, Taipei continued to conduct archival research, creative refinement, packaging design, and prototyping. From historical research to commercial photography, the project was completed in March 2026 and combined 250 years of heritage with contemporary design in just over three months.
Rerenga Mahi: Upon opening, users find two mother-tongue stickers and honey cake imprinted with phrases. Through sight and taste, the mother tongue enters the senses. The transparent stickers can be applied to notebooks or daily objects, allowing the blessings and language to linger in everyday life and extending a brief culinary moment into a lasting cultural connection.
Ngā Mema o te Rōpū: Creative Director: Yeh I Chun
Associate Design Director: Tseng Yu Ting
Designer: Lin Yu Pei
Designer: Hung Wan Lun