Identity Created by Consumer (ICC) Pūnaha Tuakiri Kamupene by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
ParahiWhakairoiro· 2013
Identity Created by Consumer (ICC) Pūnaha Tuakiri Kamupene
Client: Vilnius Academy of Arts
A' Design Award Parahi Winner in Whakairoiro Category
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- Verified Award Winner
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The Design
About Identity Created by Consumer (ICC) Pūnaha Tuakiri Kamupene
He pūnaha tuakiri kamupene hihiko a Identity Created by Consumer i whakawhanakehia mō tētahi whare taonga toi hou. Ka whakakotahi te pūnaha i tētahi wāhanga pūmau me tētahi wāhanga hihiko. Ko ngā huānga ataata taketake me tētahi huinga tā te wāhanga pūmau. Ko te wāhanga hihiko i hangaia mai i ngā raraunga i whakaputaina e ngā manuhiri. Ka whakaputa ia manuhiri i tētahi tohu whaiaro me tētahi āhua nekehanga. Ka whakamahia ēnei huānga mō ngā taonga maharatanga, ngā ata nekeneke me tētahi waitohu hihiko e whakaatuhia ana i te paetukutuku me ngā mata mati. I hangaia te rauemi ataata mā te ataata rīwae me te ataata i hopukina.
The Recognition
About the A' Design Award Parahi
Ko Identity Created by Consumer (ICC) Pūnaha Tuakiri Kamupene te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Identity Created by Consumer (ICC) Pūnaha Tuakiri Kamupene he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Identity Created by Consumer (ICC) Pūnaha Tuakiri Kamupene i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensions & Packaging
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Production Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Design Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Project Duration
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Operation Flow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising. - Team Members
- Student Jone Aleksiunaite
Lecturer Marius Bartkus
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