Stumbras Vodka Tapanga by Studija Creata

Stumbras Vodka Tapanga by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2014

Stumbras Vodka Tapanga

by Studija Creata

Client: Stumbras

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Stumbras Vodka Tapanga

Ko tenei kohinga vodka Stumbras 'Classic e whakaora ana i te tawhito tawhito o te tangata o te vodka. Ko te Hoahoa tetahi mea tawhito e tata ana, e whai kiko ana ki nga kaihoko o enei ra. Ko te pounamu karaihe matomato, he ra nui ki te hanga vodka o Lithuania, nga korero pakiwaitara i runga i nga meka pono, me nga korero whakamere, pai-ki-kanohi - te ahua tapahi e maumahara ana i nga whakaahua tawhito, ko te papa kairapu i te raro e whakakiia ana te whakakiiiao kirihou. me nga momotuhi me nga tae e whakaatu ana i te tuakiri o ia waitohu-katoa - he mea hanga katoa, he mea whakamere hoki te kohinga vodka tuku iho.

The Recognition

About the A' Design Award Hiriwa

Ko Stumbras Vodka Tapanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Stumbras Vodka Tapanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Stumbras Vodka Tapanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas