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Lithuanian Vodka Gold. Diamond Edition Whakapaipai Pātara by Studija Creata

Lithuanian Vodka Gold. Diamond Edition Whakapaipai Pātara by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award Hiriwa in Hoahoa Takai Competition Category.


HiriwaTakai· 2015

Lithuanian Vodka Gold. Diamond Edition Whakapaipai Pātara

by Studija Creata

Client: Stumbras

A' Design Award Hiriwa Winner in Takai Category

32,046

Verified Award Winner

Verify Award Status for #39517

Colors

The Design

About Lithuanian Vodka Gold. Diamond Edition Whakapaipai Pātara

E whakaatu ana i te whakaute ki ngā tikanga me te whakahoahoa i ēnei ki te āhua hou, kei te haere tonu a Lithuanian Vodka i tana raupapa putanga whāiti wōtaka. I tēnei wā, ko ngā mahi ahurei o te toi ā-iwi o Lithuania – ngā māra tāwhara – te kaupapa whakaawe. Ko ēnei hoahoa ātea āhua taimana, e tohu ana i te raupapa o te ao, i hurihia ki te māniania o ngā rārangi whakawhitiwhiti. Ko te tākaro o te mārama me ngā whakaata i roto i ngā āhua taimana hiriwa me te mā e pōkekē ana, i hanga anō i tētahi pānga ātea tū kore. Ka tīmata te tikanga o ngā wā o mua ki te wherapatapa pēnei i te taimana.

The Recognition

About the A' Design Award Hiriwa

Ko Lithuanian Vodka Gold. Diamond Edition Whakapaipai Pātara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Lithuanian Vodka Gold. Diamond Edition Whakapaipai Pātara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Lithuanian Vodka Gold. Diamond Edition Whakapaipai Pātara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Expressing respect for traditions and rendering them in a modern manner, Lithuanian Vodka is continuing its series of limited edition vodka dedicated to this theme. By applying modern decor and providing contemporary expression, folk art spatial structures turned into a rhythm of intersecting lines. The play of light and reflections in the overlapping silver and white rhombi recreated an intangible spatial effect. Tradition of times past began to sparkle like a diamond.
Dimensions & Packaging
Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.
Tags
Lithuanian, vodka, limited, premium, diamond, white, ethnographic, design, Stumbras, Studija Creata
Production Technology
Decoration: water-based lacquer coating, hot stamping, silk printing
Design Challenge
Finding a way to expose 3D objects in 2D surface without losing spatial appearance. We limited color range to white matt glass, white decor, white metal foil. The play of those three contiguous colors creates an unexpected spatial effect: depending on the light and view angle either white decor dominates or silver elements appear.
Research
Analysing the meaning of symbols in traditional folk art to transfer their message to nowaday environment.
Inspiration
This time as an inspiration served unique pieces of Lithuanian folk art - straw gardens - pieces of straw are strung together to form diamond-shaped spatial compositions which symbolize the order of the universe. According to ritual custom, straw gardens were used to decorate the home during life's most important moments - for weddings, births, or on Christmas Eve - as a token of harmony.
Project Duration
"Lithuanian Vodka Gold. Diamond Edition" was introduced in autumn 2014.
Operation Flow
The design serves as a link between traditions and modern viewpoint: straw gardens as a symbol for special occasions along with the luxury appearance inspire the consumer to cherish the importance of the moment.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits
Edgaras Marozas

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