Stumbro Starka Hoahoa Pātara me ngā Rīpene by Studija Creata

Stumbro Starka Hoahoa Pātara me ngā Rīpene by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2016

Stumbro Starka Hoahoa Pātara me ngā Rīpene

by Studija Creata

Client: Stumbras

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Stumbro Starka Hoahoa Pātara me ngā Rīpene

I whakarerekētia te āhua o Stumbro Starka i tōna tino, mā te hanga kotahi mai i ōna wāhanga: mai i te pātara karaihe pango, āhua motuhake hou, whakapaipaitia ki te tuhi huatau whakaarahia me te rīpene whai rawa e kōrero ana i te pūrākau o te inu, tae noa ki te puru pātara whakapaipaitia ki te pare rau ōkiha. I puta ake te āhua o te tōka hei tohu mōhiotanga. I mau i te tūnga ohorere hei kaitiaki whare manuhiri, ka riro te tōka hei kaikōrero whakamīharo, whakaaweawe hoki mō te kōrero.

The Recognition

About the A' Design Award Hiriwa

Ko Stumbro Starka Hoahoa Pātara me ngā Rīpene te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Stumbro Starka Hoahoa Pātara me ngā Rīpene he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Stumbro Starka Hoahoa Pātara me ngā Rīpene he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research: As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration: They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration: Stumbro Starka was updated in 2015.
Operation Flow: For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas