SugarLady Ladies Brand Pop-up Store Hoahoanga Roto Toa Puareare by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2017

SugarLady Ladies Brand Pop-up Store Hoahoanga Roto Toa Puareare

by Prism Design

Client: Prism Design

A' Design Award Hiriwa Winner in Roto Whare Category

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Verified Award Winner
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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Hoahoanga Roto Toa Puareare

Ko SugarLady he hoahoanga roto toa puareare i hangaia mō tētahi kaipahiko kākahu wahine i Shanghai, Haina. Ko te matiti huka te kaupapa matua e whakamahia ana, e hono ana i te roto ki te ingoa o te kaipahiko. Ka hangaia ia pūnaha whakaatu mai i te anga rino kua uhia ki te kapa nangahua ahumahi. Ka whakamāramatia ngā pūnaha mai i roto e ngā papa LED 600 mīrimita kia 600 mīrimita te nui, nō reira ka ngiha māhorahora ia wāhanga. He ngāwari, he māmā hoki ngā pūnaha, nā reira ka taea te whakahiato, te neke me te whakakotahi anō i roto i ngā momo whakatakotoranga maha. Ko te horahanga katoa he 6 mita kia 10 mita, ā, kei roto anō he ruma whakamātau kākahu.

The Recognition

About the A' Design Award Hiriwa

Ko SugarLady Ladies Brand Pop-up Store Hoahoanga Roto Toa Puareare te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko SugarLady Ladies Brand Pop-up Store Hoahoanga Roto Toa Puareare he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko SugarLady Ladies Brand Pop-up Store Hoahoanga Roto Toa Puareare he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI