Vinicola Cherchi Ko Te Whakahiato Tohu Tapanga Waina by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Ko Te Whakahiato Tohu Tapanga Waina by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2017

Vinicola Cherchi Ko Te Whakahiato Tohu Tapanga Waina

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award Hiriwa Winner in Takai Category

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Colors

The Design

About Vinicola Cherchi Ko Te Whakahiato Tohu Tapanga Waina

Mo te whakangao rongonui i Sardinia, mai i te 1970, kua waihangahia te hangahanga o nga tapanga mo te raina tohu The Classics. Ko te rangahau ki nga tapanga hou e hiahia ana ki te tiaki i te hononga ki te tikanga e whaia ana e te kamupene. Kaore i rite ki nga tapanga o mua te mahi ki te hoatu i te pa o te huatau e haere pai ana me te kounga teitei o nga waina. Mo nga tapanga e mahi ana me te rautaki Braille e mau mai ana i te huatau me te kāhua kaua e taumaha. Ko te tauira puawai e tu ana i runga i te whakaahua whakaahuatanga o te tauira o te whare karakia o Santa Croce tata ki Usini, ko ia ano hoki te waitohu o nga kamupene.

The Recognition

About the A' Design Award Hiriwa

Ko Vinicola Cherchi Ko Te Whakahiato Tohu Tapanga Waina te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Vinicola Cherchi Ko Te Whakahiato Tohu Tapanga Waina he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Vinicola Cherchi Ko Te Whakahiato Tohu Tapanga Waina he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene