Alita Hoahoa Pātē me ngā Tīpoka by Studija Creata

Alita Hoahoa Pātē me ngā Tīpoka by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2017

Alita Hoahoa Pātē me ngā Tīpoka

by Studija Creata

Client: Mv Group

A' Design Award Hiriwa Winner in Takai Category

29,235

Verified Award Winner

Verify Award Status for #55205

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Alita Hoahoa Pātē me ngā Tīpoka

Ko te whāinga matua o te hoahoa anō ko te whakanui i te mōhiotanga tohu whānui me te whakaatu i ngā āhuatanga motuhake pērā i ngā tikanga whakaputa tukuiho, ngā rawa mata me te kounga. Ko te whakahōu tohu katoa o ALITA kei roto he pātē hōu, he tohu hōu, he tuhinga motuhake, he kapa me te hoahoa tīpoka. Kei ngā hua ināianei ētahi huānga motuhake ake ki te kāwai wāina kōpukapuka me te champagne me te whakauru i tētahi pā tukuiho māmā me ētahi ūnga, engari e pupuri tonu ana i te āhua hou, māmā hoki i roto i te katoa.

The Recognition

About the A' Design Award Hiriwa

Ko Alita Hoahoa Pātē me ngā Tīpoka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Alita Hoahoa Pātē me ngā Tīpoka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Alita Hoahoa Pātē me ngā Tīpoka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas