DuePiùTre – Più Che Hamburger Ko Te Tuakiri Ataata by Laura Ferrario

DuePiùTre – Più Che Hamburger Ko Te Tuakiri Ataata by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2017

DuePiùTre – Più Che Hamburger Ko Te Tuakiri Ataata

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Parahi Winner in Whakairoiro Category

15,750
Verified Award Winner
Verify Award Status for #57055

Tūhura Ratonga Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Ko Te Tuakiri Ataata

Ko te DuePiùTre he iti bistrot e tuku ana Ehara i te Hamburgers anake, engari ka taea e te pastrami me te pia te heihei heihei, ka tirohia katoatia me nga hua Itari hou me te pono. I whiriwhiria te bulldog na te mea i te Pakanga Tuatahi o te Ao ko te mascot o te United States Navy, a na te mea ko te kuri mokai a tetahi o nga hoa o te bistrot. Hei utu mo te ingoa tito o te waahi, kei roto i te hoahoa he potae kaitao mo te puru kuri me te utu utu e ngana ana ki te kawe i te whakaaro o tetahi whare e tuku kai ana ma te tika ake.

The Recognition

About the A' Design Award Parahi

Ko DuePiùTre – Più Che Hamburger Ko Te Tuakiri Ataata te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko DuePiùTre – Più Che Hamburger Ko Te Tuakiri Ataata he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a DuePiùTre – Più Che Hamburger Ko Te Tuakiri Ataata i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma