Fattoria il Gambero - Winery Ko Te Tuakiri Ataata by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
RinoWhakairoiro· 2017
Fattoria il Gambero - Winery Ko Te Tuakiri Ataata
Client: Ferrariodesign
A' Design Award Rino Winner in Whakairoiro Category
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- Verified Award Winner
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The Design
About Fattoria il Gambero - Winery Ko Te Tuakiri Ataata
Ko te Fattoria il Gambero i tu ki runga i te maakete me te huarahi hihiri me te huarahi hou, kia pai ake ai tana ake hitori, i hoki mai ki te 1880. Koinei te take mo te tohu o te tohu "G"; e whakaatu ana i te ahua o te kaokao e wetekina ana te pounamu ka rite ki te huarahi e ahu atu ana ki te kamupene. Ko te momotuhi sans serif he taapiri i nga matū ki tenei tohu ahua maamaa me te hono i ona tawhito tawhito ki tenei wa. Ko nga tae ka hoatu ki te ahua katoa he pa hou, engari ko etahi ahuatanga o mua ka tiakina, hei tauira, i roto i te pepa panui o te Panui.
The Recognition
About the A' Design Award Rino
Ko Fattoria il Gambero - Winery Ko Te Tuakiri Ataata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Fattoria il Gambero - Winery Ko Te Tuakiri Ataata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Fattoria il Gambero - Winery Ko Te Tuakiri Ataata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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