IGPizza Mahi Tuatahi: Tuakiri Umanga by Emanuele Grittini & Giuseppe Liuzzo

IGPizza Mahi Tuatahi: Tuakiri Umanga by Emanuele Grittini & Giuseppe Liuzzo is a highly esteemed winner of the very prestigious 2018 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2018

IGPizza Mahi Tuatahi: Tuakiri Umanga

by Emanuele Grittini & Giuseppe Liuzzo

Client: IGPizza

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

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Colors

The Design

About IGPizza Mahi Tuatahi: Tuakiri Umanga

Kōrero Pukapuka: Ko IGPizza he tuakiri umanga i hangaia mō tētahi waitohu pizza kawe-atu. Ko te tuakiri e ahu mai ana i ngā tauira i tangohia mai i ngā āhua e kitea ana i runga i te pizza, ā, ko ēnei tauira e hanga ana i ngā tāhuhu e whakamahia ana puta noa i ngā rauemi umanga me te whakatakotoranga o te wāhi hoko. Ko tētahi āhua pizza e ataata ana me tōna arero e toro atu ana, e homai ana i tētahi reo hoa ki te waitohu. Ka tāia ngā kōpaki pizza mā te flexography, engari ko te rārangi kai i runga i te pukapuka rīwhi ka tāia mā te tā mata mata me ngā tae Pantone. Kei roto anō i ngā whakaahua kōpaki ngā kupu whakatairanga me ngā mōhiohio mō te ota. I whanakehia te tuakiri me te kaihoko mā roto i te whakamahere whai wāhi.

The Recognition

About the A' Design Award Rino

Ko IGPizza Mahi Tuatahi: Tuakiri Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko IGPizza Mahi Tuatahi: Tuakiri Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a IGPizza Mahi Tuatahi: Tuakiri Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensions & Packaging: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tags: Friendly, pizza, food, colorful, funny
Production Technology: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Design Challenge: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Research: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspiration: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Project Duration: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Team Members: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo