Josef Koudelka Gypsies Ko Te Hoahoa Pukapuka by Sunghoon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.
HiriwaTā· 2020
Josef Koudelka Gypsies Ko Te Hoahoa Pukapuka
by Sunghoon Kim
Client: The Museum of Photography, Seoul
A' Design Award Hiriwa Winner in Tā Category
Verified Award Winner
Verify Award Status for #69898The Design
About Josef Koudelka Gypsies Ko Te Hoahoa Pukapuka
Ko Josef Kudelka, he tohunga whakaahua rongonui i te ao, i pupuri i ona whakaaturanga whakaahua ki nga whenua maha o te ao. I muri i te tatari roa, ko te whakaaturanga Kudelka kua whakahuatia i te mutunga ka whakahaerehia i Korea, a ka hangaia tana pukapuka whakaahua. I te mea ko ia te whakaaturanga tuatahi i Korea, he tono mai i te kaituhi, e hiahia ana ia ki te hanga pukapuka kia pai ai ia te pa ki Korea. Ko Hangeul me Hanok nga reta Korea me te hoahoanga e tohu ana i a Korea. Ko te panui e pa ana ki te hinengaro me te hoahoanga ko te ahua. Ko nga mea e rua e mohio ana ia, e hiahia ana ki te hoahoa i tetahi huarahi hei whakaatu i nga ahuatanga o Korea.
The Recognition
About the A' Design Award Hiriwa
Ko Josef Koudelka Gypsies Ko Te Hoahoa Pukapuka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Josef Koudelka Gypsies Ko Te Hoahoa Pukapuka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Josef Koudelka Gypsies Ko Te Hoahoa Pukapuka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Photographer Josef Koudelka held his photo exhibition in many countries around the world. After a long wait, the Kudelka exhibition was held in Korea with the theme of Gypsy, and made a photo book. Because it is the first exhibition in Korea, there was a request from the artist that he wanted to make a book so that he could feel Korea.
- Dimensions & Packaging
- Hardcover book, 206mm x 164mm x 27mm, 265page, Hot foil stamping processing twice on cover, spine and back cover.
- Tags
- josef koudelka, gypsies, photo, book, design, editorial, graphic, typography, magnum, korea, photomuseum, the museum of photography seoul
- Production Technology
- The windows of Korean traditional houses are made of paper, not glass, so the lights are beautifully reflected at night. In order to apply this to the book, he used a paper similar to Changhoji to express the impression that a feeling of impression. (Changhoji is traditional Korean paper for doors) Also, bookbinding was done using gauze, and the front and back cover of the book had a thick cloth attached to the board. Hot foil stamping processing twice on cover, spine and back cover.
- Design Challenge
- The choice of materials was important in order to create a book that can express Korea's feelings.
Through the selection and expression technique of book cover and page, he were able to complete a design expressing a specific area (country). - Research
- There are many ways to make a design result feel a specific area (country). Hints can be found in Hangeul, a character language in Korea, and Hanok, a traditional house. He was worried about how to apply it. We tried to solve Hangeul with the cover and Hanok with the book. Hangeul was actively applied to the cover. In order to express the gleaming hanok at night, the paper on which the text was printed was intentionally made of translucent paper so that the back was visible.
- Inspiration
- Hangeul and Hanok are Korean letters and architecture that represent Korea. Text refers to the mind and architecture means the form. Inspired by these two elements, he wanted to design a way to express Korean characteristics.
- Project Duration
- This project began in Seoul, South Korea in March of 2016 and ended in January 2017. The sale of books has been started in South Korea since January 2017.
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