Appetisi Te Tākai Tiihi by Fanny De Bray

Appetisi Te Tākai Tiihi by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Appetisi Te Tākai Tiihi

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award Parahi Winner in Takai Category

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Colors

The Design

About Appetisi Te Tākai Tiihi

Ko Appetisi he hoahoatanga tākai mō ētahi momo tiihi kua tapatapahia kētia hei whakamahi wawe. Kei roto i tēnei whānau he poro tiihi, he tiihi kua kōreretia, me ngā kongakonga mozzarella. Ka hangaia ia tākai ki te kirihou, ā, kei roto he matapihi mārama e kitea tuturutia ai te tiihi o roto. Ko ngā whakaahua kua tāia ki runga e homai ana i tētahi āhua motuhake ki ia hua, me te whakaatu mārama i te tikanga whakamahi mō ia momo tiihi. Ko te ingoa Appetisi e honoa ana ki ngā ariā e toru: te hiakai kai, te maramara kai iti, me te whakamahinga whaihua. Ko tā te hoahoatanga he whakaatu i te tiihi hei okiokinga wawe, māmā hoki, ā, ka hokona ēnei tākai i ngā toa hokohoko nui o Ūropi.

The Recognition

About the A' Design Award Parahi

Ko Appetisi Te Tākai Tiihi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Appetisi Te Tākai Tiihi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Appetisi Te Tākai Tiihi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray