All Mies Packaging Te Mahi Matua: Te Whakapaipai Watch Ringaringa by Walmir Luz

All Mies Packaging Te Mahi Matua: Te Whakapaipai Watch Ringaringa by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2019

All Mies Packaging Te Mahi Matua: Te Whakapaipai Watch Ringaringa

by Walmir Luz

Client: All Mies

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About All Mies Packaging Te Mahi Matua: Te Whakapaipai Watch Ringaringa

Kupu Pukapuka: Ko All Mies he hoahoatanga whakapaipai mō ngā wati ringaringa. Ka hangaia te pouaka mai i ētahi papa kāri maha, he wāhi kua tapahia i waenganui hei nohoanga mō te wati. He whitau rapa angiangi e takoto ana i ngā ngoto iti, e pupuri ana i ngā papa kia mau tahi. He uhi o waho e kōpaki ana i te ngako, kua tuhia hoki ki reira te tuakiritanga o te kaipakihi. Ka taea te uhi te parai kētia, te whakatuwhera rānei mai i tētahi rau kei muri. Ina tangohia te whitau rapa, ka wehewehe ngā papa kia kitea ai te wati. Ko te āhua papa-maha nei i ahu mai i ngā tauira whenua-whakaahua e whakamahia ana i te mahi hanga tauira.

The Recognition

About the A' Design Award Parahi

Ko All Mies Packaging Te Mahi Matua: Te Whakapaipai Watch Ringaringa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko All Mies Packaging Te Mahi Matua: Te Whakapaipai Watch Ringaringa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a All Mies Packaging Te Mahi Matua: Te Whakapaipai Watch Ringaringa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC