Plants Trade Pukapuka Ariā Me Te Pānui by Tsuyoshi Omori

Plants Trade Pukapuka Ariā Me Te Pānui by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2019

Plants Trade Pukapuka Ariā Me Te Pānui

by Tsuyoshi Omori

Client: Plants Trade

A' Design Award Hiriwa Winner in Whakairoiro Category

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Colors

The Design

About Plants Trade Pukapuka Ariā Me Te Pānui

Ko te PLANTS TRADE he raupapa o tetahi ahua auaha me nga mahi toi o nga momo huaota, i hangaia hei hanga hononga pai ake i waenga i te tangata me te taiao, kaua ki nga taonga maatauranga. Ko nga Pukapuka Whakaaturanga o nga Maakete e whakamahere ana kia mohio koe ki te mohio ki tenei hua auaha. Ko te pukapuka, i hangaia kia rite ki te rahi o nga hua, ko nga whakaahua taiao anake engari ko nga whakairoiro ahurei i whakaaria mai e te whakaaro nui o te taiao. He mea whakamere ano hoki, he pai te tuhi i nga whakairoiro na te raupaparorohiko kia rereke ai ia ahua o te ahua o te tae, te kakano ranei, penei i nga tipu taiao.

The Recognition

About the A' Design Award Hiriwa

Ko Plants Trade Pukapuka Ariā Me Te Pānui te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Plants Trade Pukapuka Ariā Me Te Pānui he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Plants Trade Pukapuka Ariā Me Te Pānui he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging: The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags: Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology: The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge: The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration: Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration: The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow: The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents: Copyrights belong to PLANTS TRADE, 2017
Team Members: Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits: Image＃2:Photographer Takashi Hiramatsu, 2018.
Image＃3:Photographer Takashi Hiramatsu, 2018.
Image＃4:Photographer Takashi Hiramatsu, 2018.
Image＃5:Photographer Takashi Hiramatsu, 2018.