Logotype SETMA Ko Te Waitohu by Mateus Matos Montenegro

Logotype SETMA Ko Te Waitohu by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2019

Logotype SETMA Ko Te Waitohu

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award Parahi Winner in Whakairoiro Category

15,444

Verified Award Winner

Verify Award Status for #85377

Tūhura Ratonga Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Ko Te Waitohu

Ko te tohu o te SETMA, Ko te Tuhipoi o nga Taonga me te Taiao a te Taiao mo te Jijoca de Jericoacoara, te tohu o te taanata me nga mea whakamiharo o te taone nui, mai i te Blue Lagoon, te Serrote, te Pierced Stone, te Moana me nga tohu o te Rangi i roto i nga Dunes. Na te kaihoahoa i whakakotahi i enei mea katoa i te ahua o te whakakotahitanga me nga whakamahinga o nga waahanga o nga ngaru tote, e tohu ana i te waa, te toenga me te taurite i waenga o te ataahua taiao me te wheako e whakaratohia ana e te taone, e tino ataahua ana e o raatau taangata me nga manuhiri huri noa i te ao.

The Recognition

About the A' Design Award Parahi

Ko Logotype SETMA Ko Te Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Logotype SETMA Ko Te Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Logotype SETMA Ko Te Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro