Sparkling Juice Mahinga Matua: Take Kai Whakapaipai mō te Inu by Mao Ming and Yao Dabin

Sparkling Juice Mahinga Matua: Take Kai Whakapaipai mō te Inu by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Sparkling Juice Mahinga Matua: Take Kai Whakapaipai mō te Inu

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Mahinga Matua: Take Kai Whakapaipai mō te Inu

Kōrero Pukapuka: Ko Sparkling Juice he hoahoa take kai whakapaipai mō tētahi inu hua hangahanga hau. Ko te hoahoa e whakakotahi ana i te tapanga ki te āhua o te pounamu karaehe. Ko te tapanga koki e whai ana i te pikoko o te pounamu, ā, ko tētahi tapanga hua iti e tohu ana i te reka o te wai hua. Ko ngā whakaahua ringa e whakaatu ana i ngā kararehe e whā, he pekapeka-roa (flamingo), he reparo (leopard), he giraffe, me te kamerearona (chameleon), e toro atu ana ki ngā hua e whā, te raima, te huaroparopa (passion fruit), te rōpere, me te raiwhi (lychee). Ka mau te pounamu i te 290 mirimita, ā, he 20 henimita te teitei. Ka whakamahia te tā hiriwa wera me te whakaputa āhua ki runga i te tapanga.

The Recognition

About the A' Design Award Parahi

Ko Sparkling Juice Mahinga Matua: Take Kai Whakapaipai mō te Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sparkling Juice Mahinga Matua: Take Kai Whakapaipai mō te Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sparkling Juice Mahinga Matua: Take Kai Whakapaipai mō te Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming