Mirzam: Monsters Collection Momo Tarapi Tiakarete nā Backbone Branding

Ko te hoahoa Mirzam: Monsters Collection Momo Tarapi Tiakarete nā Backbone Branding he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2021

Mirzam: Monsters Collection Momo Tarapi Tiakarete

nā Backbone Branding

Kiritaki: Backbone Branding

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

36,802

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #86552

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Mirzam: Monsters Collection Momo Tarapi Tiakarete

Ko nga kaihanga tiakarete mai i te UAE (Dubai) e hiahia ana ki te waitohu mo te tiakarete pini-ki-pae. Mai i te whakaingoatanga me te tuakiri ki te hoahoa hua me te takai, i hangaia e te roopu ia huānga me tetahi korero whakahihiri mo te kaupapa katoa. I hangahia te waitohu i runga i nga haerenga i roto i te Rawhiti tawhito ma nga huarahi moana kua roa kua warewarehia me nga huarahi. He haerenga mai i tetahi whenua ki tetahi whenua, ka tutaki ki nga taniwha me nga tangata pakiwaitara. Ko te hoahoa taapinga he pohehe o te haerenga i waenga i te pakiwaitara me te mooni.

Te Whakamihi

Mō te A' Design Award Koura

Ko Mirzam: Monsters Collection Momo Tarapi Tiakarete te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Mirzam: Monsters Collection Momo Tarapi Tiakarete he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Mirzam: Monsters Collection Momo Tarapi Tiakarete i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Inenga & Pēketanga: Width 31 mm x Depth 1 mm x Height 61 mm
Tūtohu: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Hangarau Whakanao: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Wero Hoahoa: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Rangahau: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Whakaaweawe: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Roanga o te Kaupapa: January-September 2015, Yerevan, Armenia
Rerenga Mahi: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Pātene: Copyrights belong to Mirzam Chocolate Makers
Ngā Mema o te Rōpū: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Whakamana Whakaahua: All Photo Credits to Bacbkone Branding