Fanwu Xiangyin Tea Te Pūhera Tī by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award Koura in Hoahoa Takai Competition Category.
KouraTakai· 2020
Fanwu Xiangyin Tea Te Pūhera Tī
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award Koura Winner in Takai Category
- 38,975
- Verified Award Winner
- Verify Award Status for #86671
The Design
About Fanwu Xiangyin Tea Te Pūhera Tī
Ko Fanwu Xiangyin Tea he hoahoa pūhera mō te tī Pu'er nō Xishuangbanna i Yunnan, Haina. Ko te whakaahua he āhua o te upoko arewhana, ā, ka whakakotahi i ngā māra tī, ngā rākau tī, ngā kaikato tī me ngā kararehe o Yunnan. Ko te pouaka o waho i hangaia ki te rauemi rākau kōpiri kāore e whakapoke, ka taea te pirau, ā, he pai ki te taiao. He māmā te pouaka, he ngāwari hoki te kawe. Ka puritia te tī ki roto i tētahi kōhua konganuku whai kakau, ā, ka taea te whakamahi anō i te kōhua i muri i te pau o te tī. Ka whakaatu te hoahoa i ngā tikanga tī tuku iho i roto i te āhua o nāianei, me te tautoko i te mōhiotanga ki te taiao.
The Recognition
About the A' Design Award Koura
Ko Fanwu Xiangyin Tea Te Pūhera Tī te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Fanwu Xiangyin Tea Te Pūhera Tī he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Fanwu Xiangyin Tea Te Pūhera Tī i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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