Yau Sik San Hoahoa Waitohu by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2020

Yau Sik San Hoahoa Waitohu

by 1983Asia

Client: 1983Asia

A' Design Award Rino Winner in Whakairoiro Category

15,864

Verified Award Winner

Verify Award Status for #86955

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yau Sik San Hoahoa Waitohu

Ko Yau Sik San he hoahoa waitohu i hangaia mō tētahi kaipakihi kai o Guangdong. Kua hangaia te tuakiri huri noa i te Atua o te Tunu Kai, he āhua nō ngā whakapono tawhito o Haina e hono ana ki te kākahu, te kai, te waimarie me te roa o te ora. Ka whakamahia te tuhi Haina (calligraphy) mō te ingoa waitohu hei whakaatu i te āhua ā-rohe o Guangdong. Ko ngā tapapa tae tuku iho e tautoko ana i te āhua ataata. Ka mahia te takai rā (packaging) mā te tā pukapuka motuhake, te UV, te whatu, te tā mahi hihiri (reactive printing) me te tā wera. Ko te whāinga kia whakaatuhia te kounga o te kai mā roto i tētahi kōrero ahurea.

The Recognition

About the A' Design Award Rino

Ko Yau Sik San Hoahoa Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Yau Sik San Hoahoa Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Yau Sik San Hoahoa Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Dimensions & Packaging: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tags: Package design, food, traditional culture, Asian design
Production Technology: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Research: Chinese traditional culture
Inspiration: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Project Duration: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patents: 1983ASIA
Team Members: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Image Credits: 1983ASIA