Bakers Dozen Egg Carton Pouaka Hēki by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2020
Bakers Dozen Egg Carton Pouaka Hēki
Client: Baker's Dozen Egg Cartons, LLC
A' Design Award Hiriwa Winner in Takai Category
Verified Award Winner
Verify Award Status for #87428The Design
About Bakers Dozen Egg Carton Pouaka Hēki
Ko te Pouaka Hēki a te Baker's Dozen he pouaka penupenu whakatika e taea ana te whakamahi anō, e mau ana i ngā hēki 13. Ka whakaritea ngā hēki ki ngā rārangi e rua o te whā, me te rārangi o te rima i waenganui i a rāua. He 100 ōrau pepa hangarua te pouaka, e whakamahi ana i te tikanga tuku iho o te muka pepa whakatika. Ka whakahaeretia e ngā mīhini kōpaki nui ngā tau taurua o ngā hēki, nō reira ko te pouaka hēki-13 he mea whakaaro mā ngā kaihanga iti e kōpaki ā-ringa ana i ngā hēki i ngā tūranga pāmu me ngā mākete a ngā kaipāmu. Ka mau tonu te māeneene o te mata i te tohu kua tāia ki roto, nō reira ka taea e ngā kaipāmu te tāpiri i ā rātou ake tapanga.
The Recognition
About the A' Design Award Hiriwa
Ko Bakers Dozen Egg Carton Pouaka Hēki te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Bakers Dozen Egg Carton Pouaka Hēki he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Bakers Dozen Egg Carton Pouaka Hēki he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
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