Diaoyutai Te Mahi Matua: Te Hoahoa Kōpaki Waipiro by Jiabo Lu and Kun Luo

Diaoyutai Te Mahi Matua: Te Hoahoa Kōpaki Waipiro by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Diaoyutai Te Mahi Matua: Te Hoahoa Kōpaki Waipiro

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Diaoyutai Te Mahi Matua: Te Hoahoa Kōpaki Waipiro

Ko Diaoyutai he hoahoa kōpaki i hangaia mō tētahi waipiro Hainamana kounga teitei. Ko te tauira tarakona, i tū hei āhua kingitanga teitei rawa i Haina o mua, ka whakamahia hei tino whakapaipai matua. He tino taipitopito te taupoki pounamu, ā, ko tōna āhua tapawhā ka whakamahara i te hiiri pounamu i tohu i te mana kingitanga. Ka noho māmā tonu te pounamu. Ko te rerekētanga i waenga i te whakapaipai nui me ngā mata māmā ka waihanga i tētahi āhua ataata ngākau nui me te āhuatanga Hainamana motuhake. He pepa whakahou anō te pouaka o waho, ā, he uku Hainamana tuku iho te pounamu.

The Recognition

About the A' Design Award Hiriwa

Ko Diaoyutai Te Mahi Matua: Te Hoahoa Kōpaki Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Diaoyutai Te Mahi Matua: Te Hoahoa Kōpaki Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Diaoyutai Te Mahi Matua: Te Hoahoa Kōpaki Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017