Si Te Baijiu Te Mahi Matua: Te Kōpaki Inu by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2020
Si Te Baijiu Te Mahi Matua: Te Kōpaki Inu
Client: Sitir Liqlior Co., Ltd
A' Design Award Hiriwa Winner in Takai Category
Verified Award Winner
Verify Award Status for #88621The Design
About Si Te Baijiu Te Mahi Matua: Te Kōpaki Inu
Ko Si Te Baijiu he hoahoa kōpaki mō tētahi waipiro Hainamana. Kua whakapaipaihia te kōpaki ki te Puāwai Baoxiang, he tauira tawhito nō Haina e mau ana i te tikanga o te taonga me te oranga roa. Kua honoa te tauira ki ngā tae mārōhirohi o te rāwhiti hei hanga i tētahi āhua ātaahua Hainamana o ēnei rā. Kua hangaia te kōpaki mai i te pepa motuhake me te kākahu hiraka, ā, kua mahia te taha o mua mā te tukanga raranga. Kua whakaaturia te ingoa o te hua ki runga i tētahi kāri whakarewa. He uku te ipu me tētahi whakaotinga puāwai tunua. E 165 mm te roa o te kōpaki, e 135 mm te whānui, ā, e 320 mm te teitei.
The Recognition
About the A' Design Award Hiriwa
Ko Si Te Baijiu Te Mahi Matua: Te Kōpaki Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Si Te Baijiu Te Mahi Matua: Te Kōpaki Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Si Te Baijiu Te Mahi Matua: Te Kōpaki Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
- Dimensions & Packaging
- The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
- Tags
- Baijiu, Crafts, Oriental culture, Tradition, Flower
- Production Technology
- The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
- Design Challenge
- The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Research
- The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Inspiration
- The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
- Project Duration
- The project started in May 2018 and finished in July 2018 in Shenzhen.
- Operation Flow
- The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
- Team Members
- Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.
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