Yedao Lugui Baijiu Kōhua Inu by Wen Liu and Xianwen Wu

Yedao Lugui Baijiu Kōhua Inu by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Yedao Lugui Baijiu Kōhua Inu

by Wen Liu and Xianwen Wu

Client: Hainan Yedao Liquor Developemt Co., Ltd

A' Design Award Hiriwa Winner in Takai Category

29,221

Verified Award Winner

Verify Award Status for #88698

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yedao Lugui Baijiu Kōhua Inu

Ko Yedao Lugui Baijiu he hoahoa kōpaki mō tētahi waitohu waipiro nō te Kāwanatanga o Hainan i te tonga o Haina. E waru ngā wāhi ātaahua rongonui o Hainan e whakaatuhia ana hei whakaahua ki mua o te pounamu karaehe. Ka wehea te tapanga kakī mā tētahi tae rerekē. He acrylic me te pepa te pouaka o waho, nō reira ka kitea mārikatia te pounamu whakaahua i roto. He tā koura me te tā hiraka kua whakamahia ki te pouaka, ā, ka whakaotia te pounamu ki tētahi mahi puāwai tunua. Ko te kaupapa tae kikorangi māmā e whakaata ana i te ahurea me te tāpoi ā-rohe o Hainan.

The Recognition

About the A' Design Award Hiriwa

Ko Yedao Lugui Baijiu Kōhua Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Yedao Lugui Baijiu Kōhua Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Yedao Lugui Baijiu Kōhua Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimensions & Packaging: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Tags: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Production Technology: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Design Challenge: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Research: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiration: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Team Members: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.