Greyder V Te Pouaka Takai Hū by Musa Celik

Greyder V Te Pouaka Takai Hū by Musa Celik is a highly esteemed winner of the very prestigious 2020 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2020

Greyder V Te Pouaka Takai Hū

by Musa Celik

Client: Greyder

A' Design Award Koura Winner in Takai Category

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Verified Award Winner
Verify Award Status for #88910

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Te Pouaka Takai Hū

He pouaka hū a Greyder V i hoahoatia hei kawe, hei rokiroki hoki i ngā hū me te kore pēke kirihou. Mā ngā kakau kua whakauruhia ka taea te kawe ā-ringa i te pouaka i muri i te hokonga. E rua ngā wāhanga e pupuri ana i ngā hū ki te āhua V, e māmā ai te wetewete. I ahu mai te āhua V i te nekehanga o te hīkoi, ina hipa tētahi waewae i tētahi. He mea hanga te pouaka mai i te kātene mā te tikanga hurihuri, ā, ka taea ngā rawa te hangarua, ka pirau māori hoki. Nā te āhua poutū kōpiri ka taea hoki te pupuri i te pouaka hei rokiroki mō tētahi takirua hū tāpiri i te tari.

The Recognition

About the A' Design Award Koura

Ko Greyder V Te Pouaka Takai Hū te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Greyder V Te Pouaka Takai Hū he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Greyder V Te Pouaka Takai Hū i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019