Andaluz Skincare Te Mahi Matua: Te Kōhiwi mō te Tiaki Kiri by Jason Bourguinon and Rebekah Pantaleon

Andaluz Skincare Te Mahi Matua: Te Kōhiwi mō te Tiaki Kiri by Jason Bourguinon and Rebekah Pantaleon is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Andaluz Skincare Te Mahi Matua: Te Kōhiwi mō te Tiaki Kiri

by Jason Bourguinon and Rebekah Pantaleon

Client: Andaluz Skincare

A' Design Award Parahi Winner in Takai Category

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Colors

The Design

About Andaluz Skincare Te Mahi Matua: Te Kōhiwi mō te Tiaki Kiri

Tuhinga Pukapuka: Ko Andaluz Skincare he hoahoa kōhiwi tuarua mō tētahi rārangi hua tiaki kiri whenua-māori e ahu mai ana i Andalusia, Spain. Ko te kōhiwi e hanga ana i ngā porowhita kāpehu (cardboard cylinders) me ngā taupoki tangohia e pupuri ana i ngā ipu karaehe. Ko ngā tauira e whakaawe ana i ngā tairo kirihimete o te Whare Rangatira o Alhambra i Granada, Spain. Kua whakamāoritia anōtia ngā tauira tairo pāpaka (polygonal) ki roto i tētahi whakatakotoranga hou, me ngā tae i tangohia mai i te matū whenua o taua rohe. Ko te kāpehu 600 karama te mea e tiaki ana i ngā ipu i te wā tuku, e pupuri ana i ngā tuhinga pānui, ā, e ārai ana hoki i ngā mea whakauru i te māramatanga me te wera.

The Recognition

About the A' Design Award Parahi

Ko Andaluz Skincare Te Mahi Matua: Te Kōhiwi mō te Tiaki Kiri te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Andaluz Skincare Te Mahi Matua: Te Kōhiwi mō te Tiaki Kiri he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Andaluz Skincare Te Mahi Matua: Te Kōhiwi mō te Tiaki Kiri i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is secondary packaging design for Andaluz Skincare, an artisanal, organic skincare line based in Andalusia, Spain. Elements of the rolling polygonal tile patterns of Moorish tiles were used, with modern, innovative flourishes. The geologically-inspired colors and ancient decorative patterns are embedded in the design - characteristics of Andalusia that celebrate its unique geography, architecture and history.
Dimensions & Packaging: vertical tube: 5.5cm Diameter x 15cm Height
Tags: andaluz, packaging, design, cosmetic, spanish tiles, skincare, oils, andalusia, organic, spain
Production Technology: The designs were created in Illustrator and printed on cardboard as cylinders to hold the bottles.
Design Challenge: Taking the inspiration of the tiles and then finding new ways to reinterpret in a modern layout with relevant colors; and then working with the printers to get them perfect.
Research: The packaging design was researched with an objective to distinguish the Andaluz Skincare brand by using decorative elements unique to the region of Andalusia. First, ancient Hispano-Muslim art and tile work was researched online, in books and by visiting the Alhambra Palace in Granada, Spain in person. Then abstracts of the tile patterns were printed and wrapped around the bottles to see which translated best from a flat surface to 3D. Elements of those abstracts were taken and modified by manipulating mathmatical elements such as squares, hexagons and equailateral triangles.
Inspiration: The design inspiration came from the ceramic tiles of the Alhambra Palace in Granada, Spain. The tiles, which date back to the Nasrid Kingdom of the 13th century, decorate the interior of the Palace and are considered masterpieces of Hispano-Muslim art.
Project Duration: September 2019 in Malaga, Spain and final packaging for the products arrived in May 2020
Operation Flow: These cylindrical packages with removable lids serve multiple purposes. Aesthetically, their eye-catching, bright colors and geometric patterns distinguish the Andaluz Skincare brand from other products in retail spaces. Practically, the 600g cardboard material protects the glass bottles from scratches and breakage in shipping and handling. It also functions as an enclosure for brochure material. Finally, it adds an additional layer of protection to the natural ingredients, which are sensitive to light and heat exposure.
Patents: EUIPO Certified trademark: No.015477921
Team Members: Jason Bourguignon
Rebekah Pantaleon