Go Training Institution Waitohu Ahumahi by Seethink

Go Training Institution Waitohu Ahumahi by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2020

Go Training Institution Waitohu Ahumahi

by Seethink

Client: Seethink

A' Design Award Parahi Winner in Whakairoiro Category

10,777

Verified Award Winner

Verify Award Status for #89233

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Go Training Institution Waitohu Ahumahi

Ko te Whare Whakaako Go he kaupapa tuakiri ataata i hangaia mo tetahi kura e whakaako ana i te keemu papa Hainamana e kiia nei ko Go. Ka whakamahia e te tuakiri nga ahua pai me te kore, he whakaaro ataata e pa ana ki te taurite e kitea ana i roto i te ahurea Go. Ko te tuhi rarangi i runga i te ahua mangumangu me te paraihe tuku iho ka honoa ki te ahua o te takaro Go. Ka honoa nga huanga tuku iho ki nga ahua o naianei me nga ahua rangatahi kia tau ai ki nga tamariki. Ko nga taonga tuhi ka whakaputaina ko nga kaari ingoa, pepa tuhituhi me nga kaari whakaako, i mahia ma te ta mamati me te tuhi hihi. Ko te whainga kia whakatairanga ataata i te ahurea Hainamana.

The Recognition

About the A' Design Award Parahi

Ko Go Training Institution Waitohu Ahumahi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Go Training Institution Waitohu Ahumahi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Go Training Institution Waitohu Ahumahi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang