Beautiful Life Te Whakamahi Matua: Te Takotoranga mō ngā Poro Aromiti by Pica Packaging Design Lab is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2020
Beautiful Life Te Whakamahi Matua: Te Takotoranga mō ngā Poro Aromiti
Client: Beijing Lvsan Chemistry Co.Ltd.
A' Design Award Parahi Winner in Takai Category
Verified Award Winner
Verify Award Status for #89378The Design
About Beautiful Life Te Whakamahi Matua: Te Takotoranga mō ngā Poro Aromiti
Kōrero Pukapuka: Ko Beautiful Life he hoahoa takotoranga mō ngā poro aromiti e hokona ana i Haina. He tino ārai ā-ture te takotoranga poro aromiti, nā reira ko te nuinga o ngā hua i te mākete he rite tonu te āhua. Ka whakamahia e Beautiful Life he tohu tuhituhi whakairo, ngā puāwai pīhi me tētahi āhua i tāngia mai i te toi peita tawhito o Haina. Ko te matapihi whakapuare he āhua pekapeka, he tohu tuku iho o te manaaki. Ka tāia te kēne konumohe ki ngā tae e waru, ā, ka whaowhaoa me te whakakōuratia te pouaka pepa. Ka ārai te kēne konumohe i te haunga, ā, ka taea te pupuri me te whakamahi anō. Ko tētahi taupoki ā-roto huna ka uaua ake ai mā ngā tamariki te whakapuare.
The Recognition
About the A' Design Award Parahi
Ko Beautiful Life Te Whakamahi Matua: Te Takotoranga mō ngā Poro Aromiti te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Beautiful Life Te Whakamahi Matua: Te Takotoranga mō ngā Poro Aromiti he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Beautiful Life Te Whakamahi Matua: Te Takotoranga mō ngā Poro Aromiti i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Dimensions & Packaging
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Tags
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Production Technology
- 8-color tinplate printing
Carving on paper
Gilding over paper - Design Challenge
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Research
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Inspiration
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Project Duration
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Operation Flow
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Team Members
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Image Credits
- Shuwei Qi and Rijiang Wang, 2019.
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