Laote Breweries Mahi Matua: Te Tākai Pia by Zhangyong Hou

Laote Breweries Mahi Matua: Te Tākai Pia by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2020

Laote Breweries Mahi Matua: Te Tākai Pia

by Zhangyong Hou

Client: Zhongshihuanmei Design

A' Design Award Rino Winner in Takai Category

10,903

Verified Award Winner

Verify Award Status for #89522

View at A' Design Award Press Release Award Badge

Colors

The Design

About Laote Breweries Mahi Matua: Te Tākai Pia

Tuhinga Pukapuka: Ko Laote Breweries he hoahoa tākai mō te pia hangarau i hokona ki roto i ngā kēne konumohe 500 ml. Ko te aronga o te hoahoa kei runga i tētahi paheka whakaahua taipitopito e whakaatu ana i te hitori me ngā tikanga tuku iho o tētahi whānau kaiwhakapia. Ko te hiahia o te paheka he kupu whakaaro mō te whakapia ā-ringa ātaahua, me te whakaoho i te hiahia kimi kōrero mō te reka. Ka hangaia te pia hangarau i roto i ngā rōpū iti, kaua mā roto i te hanga nui ā-umanga. I Haina, he mea whānui te wātea o te pia ā-umanga, nō reira ka kitea te whakapia mā ngā rōpū iti he mea whai take. Ka whakamahia te tā tae kōwhiri ki runga i ngā kēne kia mārama, kia tika hoki te paheka.

The Recognition

About the A' Design Award Rino

Ko Laote Breweries Mahi Matua: Te Tākai Pia te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Laote Breweries Mahi Matua: Te Tākai Pia he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Laote Breweries Mahi Matua: Te Tākai Pia mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging: 500 ml capacity can
Tags: zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology: Spot color printing on aluminium cans
Research: With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration: Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration: The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow: With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members: zhangyong,hou