Ningxiahong Rock Painting Bronze Script Ko Te Pounamu Waipiro nā Sunkiss Design Team

Ko te hoahoa Ningxiahong Rock Painting Bronze Script Ko Te Pounamu Waipiro nā Sunkiss Design Team he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Ningxiahong Rock Painting Bronze Script Ko Te Pounamu Waipiro

nā Sunkiss Design Team

Kiritaki: The Ningxiahong Wolfberry Liquor

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

28,324

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #89802

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ningxiahong Rock Painting Bronze Script Ko Te Pounamu Waipiro

Ko nga peita toka mo nga Moutere Helan he tohu mo te ahurea Hainamana me nga taonga ahurea rongonui o Ningxia, ko nga tuhinga o te parahi he mea parahi. Na reira, ka whakakotahihia e te Kaihoahoa enei taonga takirua e rua hei tohu matua mo te ahurea tuakiri o te whakahoahoa pika o te pounamu, me te whakakotahi i tenei hua me te ahurea Hainamana tuku iho ki te whakapai ake i te tuakiri ahurea o nga kaihoko mutunga ki tenei hua.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Ningxiahong Rock Painting Bronze Script Ko Te Pounamu Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Ningxiahong Rock Painting Bronze Script Ko Te Pounamu Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Ningxiahong Rock Painting Bronze Script Ko Te Pounamu Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Inenga & Pēketanga: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tūtohu: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Hangarau Whakanao: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Wero Hoahoa: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Rangahau: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Whakaaweawe: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Roanga o te Kaupapa: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Rerenga Mahi: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Ngā Mema o te Rōpū: Design Leader: Zhou Hong; Design Director: Wu Changzhi